Easter may be over for another year, but over the long weekend a new-found Bible was unveiled showing what the Holy book would look like if it was sponsored by some of the world’s biggest brands.
AdWeek report the Product Placement Bible was the creation of ad veterans, George Logothetis and Graham Clifford.
In a statement on AdWeek, the pair said: “It’s a not-so-subtle reminder for us to preserve our most sacred institutions. There’s a time and a place for marketing messages, and it shouldn’t be in our most revered work of scripture. We came up with this far-fetched idea, sensed its potential as a content platform, and simply followed it to its logical conclusion. We mean no harm to anyone and want people to know that this is nothing more than a parody intended to be laugh out loud entertainment. And, of course, serve as a cautionary tale.”
The offering has set up Twitter, Instagram and Flickr pages too.
Check out some of the examples below.
Via AdWeek, images via the Product Placement Bible.
