Innovation and experience company IE Digital has announced the appointment of Carolyn Butcher as its head of people and culture.
Butcher brings with her 15 years of HR experience, with her last role at corporate law firm Thomson Geer.
In her new role, Butcher will be responsible for creating high engagement with IE’s teams, driving the strategic people direction of the business and supporting team members in their career development.
A barrier to innovation is leadership hierarchy, so to combat this, IE has always maintained a flat structure and start-up culture.
Taking this even further over the last year, the organisation has looked at decentralising leadership and promoting self-organising teams. Carolyn will be implementing best practices in these areas and supporting the ongoing vision for a high-performing organisation.
Rhys Hayes, chief executive of IE, said he was very confident in the change Butcher will bring to the company and its leadership team.
“We’re in the people game at IE. Because of that, it’s crucial to ensure our teams have the best training and working environment in the business,” he said.
“Carolyn’s appointment comes with a commitment to maintaining our high standards and meeting our 2020 growth targets. We’re ecstatic to have her join the IE fold.”
Commenting on her appointment, Butcher said: “I couldn’t be happier to join IE Digital as a progressive consultancy with a brilliant workforce.
“I look forward to helping the business achieve its growth targets whilst supporting IE people in developing dynamic and interesting lifelong careers in a supportive, intellectually challenging and fun environment.”
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]