Idiotic Ad Campaigns Only Serve To Normalise Problem Sports Gambling

Idiotic Ad Campaigns Only Serve To Normalise Problem Sports Gambling

This story was originally published by

Russell Jackson has penned his thoughts of ads from the sports betting industry for The Guardian.

SHARE
THIS



Women laughing alone with salad. Gormless husbands attempting to cook dinner and instead burning down the family home. The advertising industry has inflicted upon us some strange and irritating tropes over the years but surely none is worse than the knuckle-dragging pillocks that dominate the sports betting landscape.

I’m assuming that if you’re reading this, like me, you probably watch a lot of sport on television. If so you’re also probably now well versed in the ways of this type of bloke – the slightly pudgy everyman to whom truly extraordinary and increasingly improbable events occur purely as a result of an inability to control his gambling impulses.

None are more effortlessly infuriating than the lads from Ladbrokes, the newly-arrived bookies from the Old Dart whose advertising brains trust – Brisbane-based‘The Really Quite Good Ideas Company’ (if the irony isn’t apparent yet, give me a minute) – decided that not only are a fool and his money easily parted, but that the average male sports fan would be hard-pressed attending a child’s christening without getting plastered, tackling the priest to the ground and then chundering into the holy water.

A disclaimer: women will be left out of this dissertation because if they’re not wearing a bikini, they’re left out of sports betting adverts. Despite the fact that women comprise half the supporter base of say, AFL football, the likes of Ladbrokes know the real score: most women aren’t stupid enough to parlay a narrow North Melbourne win into a Western Sydney Wanderers home draw into an Andrew Bogut technical foul.

Read the full article here.

Please login with linkedin to comment

adp liveramp PartnerReach

Latest News

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]