Sydney-based independent creative agency, The Idea Shed, has won Rekorderlig Cider following a competitive pitch.
This latest win follows the announcement last week of four further wins for the agency, Westholme, Reckitt Benckiser, Real Pet Food, and WesTraclCAT (Caterpillar).
Billings for the Rekorderlig Cider win are undisclosed.
Rekorderlig, a Swedish heritage brand and global leading cider brand, is distributed in Australia by Coca-Cola Amatil.
Today its global reach extends to the United Kingdom, Australia, New Zealand, South Africa, The USA, Hong Kong and Singapore.
Cider & Emerging at Coca-Cola Amatil senior brand manager Philippa Hearn said of the appointment: “We are thrilled to be partnering with The Idea Shed and look forward to working closely together in the months ahead.
“2019 is a really exciting year for Rekorderlig and we see the agency playing a key role in enabling it to be a highly successful one.”
The Idea Shed managing partner Richie Strettell added: “Rekorderlig is an iconic brand within the cider category.
“With so much potential for growth we are looking forward to working with the team in helping shape its future in the Australian market.”
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