Sydney-based independent ideas and innovations agency, The Idea Shed, has had a string of new business successes in the last six months that has led to the hiring of five new senior creative and account service staff.
Founded just over 24 months ago by Will Riley, John Volckman and Richard Strettell, the agency has now grown to 18.
Five significant hires are announced today, following the recent raft of client and project wins for the agency, including Asahi Premium Beverages, Pernod Ricard, iNova Pharmaceuticals, Lend Lease, Taronga Zoo, The Better Drinks Company and Bayer Animal Health.
Will Riley, managing director of The Idea Shed said: “Our goal is to develop creatively powerful, strategically robust and commercially viable ideas that sell. We focus on finding creative ways to connect people and brands along the path to purchase, whether that be pre-store, in-store or post-store. We are delighted our model is resonating with a wide variety of clients. Our success in new business is testament to this and we are thrilled to be able to bring such talented individuals to the business to help our continued growth.”
Dale Watkins joins TIS as creative head. He was previously with STW’s Tribe Marketing where he led the creative on Mercedes, Toyota, Treasury Wines Estate, Moet Hennessey, Suntory, Brown Forman, CUB, Westpac, Schweppes and CSR.
Mike Avery comes to TIS as senior art director having previously worked at Evocatif Advertising for eight years before freelancing at a number of top agencies.
Karin Andreasson is The Idea Shed’s newest senior account director. She joins the agency having spent the last four years with Onepartners, during which she helped grow the Breville Group, Unilever and Pernod Ricard accounts. Prior to this she was an account director at The Marketing Store.
Michelle Smith joins as account director. Before TIS Michelle was with Zoo Republic managing the CUB and Treasury Wine Estate accounts. Prior to this she spent two years with BD NETWORK in London, a leading UK independent, integrated creative agency. Michelle was named APMA’s Young Achiever of the Year in 2014.
Tara Anderson comes to TIS as an account director, having previously worked in client service positions in both Sydney and London for Mixitup, Momentum, RPM and iD Experiential.
Back row L to R – Richard Strettell, John Volckman, Will Riley
Front row L to R – Mike Avery, Tara Anderson, Michelle Smith, Karin Adreasson, Dale Watkins
Modern marketers are tasked with understanding a seemingly endless list of tools, techniques and strategies. To be successful, they have no choice but to be agile. And with the current pace of change in the industry, the demand being put on marketers is only going to increase. Google’s decision to remove third-party cookies from Chrome […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has launched its own multi-channel ad campaign to promote the benefits of independent media agencies to companies and marketers. The campaign will feature across radio, TV, out-of-home, digital and print channels, with partner organisations contributing more than […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]