iD Collective has won NZ-based food retailer Fresh As account.
iD Collective will be amplifying the existing Fresh As brand within the Australian market through its PR services.
Fresh As founder Tommy Roff said: “The key advantage of using freeze-drying technology is to remove the moisture without the addition of much heat.
“Most other drying techniques use heat to remove the moisture, which in essence cooks the moisture out. Because of this, freeze-dried products retain a fresh, rather than cooked flavour.’’
iD Collective is an integrated agency with offices in both Melbourne and Sydney, with services spanning across, PR, events, digital/social media, strategic marketing, influencer marketing, graphic design and content creation.