Following a competitive pitch, full-service communications agency iD Collective, is expanding its extensive client portfolio, onboarding global menswear brand Eubi.
Eubi was founded by two brothers who were strolling along a busy beach, and noticed that the majority of men were decked out in humdrum swim shorts in weird lengths, unflattering fits and boring prints anddesigns. Identifying a gap in the market, the pair went to work on creating a menswear lifestyle brand that doesn’t take itself too seriously.
Since its inception in 2018, Eubi has been designing menswear, in unforgettable prints and flattering styles for those wanting to look cool and carefree – all at once. With a zest for life, the menswear lifestyle brand has been serving up vibrant, colourful, and comfortable apparel designed for standing out in a crowd.
The new partnership with iD Collective will see the team lead the brand’s Australian PR strategy, assisting on its next stage of growth and further expansion into the market.
General manager of iD Collective, Sarah Young said, “We’re incredibly excited to welcome Eubi to the iD family. Our expert team look forward to driving brand awareness, recognition and consideration for Eubi and ensuring the brand makes a real splash into the Australian market”.
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