Lyndall Spooner (pictured), founder and managing director of leading strategic research agency Fifth Dimension, is celebrating the company’s 15th birthday this year.
“This birthday is an incredible milestone for Fifth Dimension. Since our humble beginnings in 2006, our extraordinary team has grown and achieved so much in that time. 15 years of year on year growth is testament to our focus on creativity and innovation and our willingness to continually disrupt our business model and push our capabilities,” Spooner said.
Spooner has over 25 years of experience in consulting and advisory services. Fifth Dimension is a highly respected and globally focused industry leading strategic research and consulting agency.
“Since 2006, our four pillars of expertise have continued to evolve new capabilities to embrace uncertainty and drive the development of market leading approaches: these pillars include strategy, experience, research and technology. We are very proud of the amazing work our team has, and continues to create for our clients, especially if it is recognised for its unique approach and implementation,” Spooner added.
“Celebrating 15 years in business is an honour and I am really pleased that our work has been, and continues to be, recognised by our industry.”
Most recently, Fifth Dimension has received a number of awards:
- Inclusion in the GRIT Top 25 Innovative Companies Globally in the Strategic Consultancy category.
- Winner of the Confirmit AIR Awards in the AIR Project and Innovation category.
- Shortlisted as the Best CX Partner, in the Agency category, for the Ashton Media CX Awards.
- Shortlisted as the Best Research Agency in the B&T Awards.
According to Spooner, Fifth Dimension stood out in a number of these award categories for its ability to help some of the world’s largest consumer and household brands to reinvent the way they understood and managed the customer experience and the metrics required to determine the consumer journey, and measure the performance of the senior leadership teams.
“Without our wonderful base of clients we would not be here today. We are incredibly proud to have amassed a distinguished portfolio of well known clients, including Westpac, Coles, HCF, Telstra, Foxtel, Colgate and the Commonwealth Bank, over the last 15 years,” Spooner continued.
“Our clients have backed us to often develop custom research and technology solutions that have never been done before.
“Without their support we would not be able to explore new ways to leverage consumer psychology and behavioural insights and help them prove to stakeholders the return on investment of consumer insights. Together we have become recognisable voices and leaders in our relevant industries through the dedication, optimism and creativity of our enthusiastic teams.
“Yes it has been 15 years, but we are even more passionate and excited by what Fifth Dimension has become and what we can achieve together with our clients in the future.”
Please login with linkedin to comment
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]