ICC Sydney Launches All New Multi-Platform Marketing Campaign

ICC Sydney Launches All New Multi-Platform Marketing Campaign
SHARE
THIS



International Convention Centre Sydney (ICC Sydney) has launched a new multi-platform marketing campaign – More Than a Venue – at international business events trade show, IMEX Frankfurt.

The campaign reflects the venue’s growth since its opening two years ago and emergence as a symbol of global excellence, highlighting the unique combination of people, services, partners and features that set ICC Sydney apart from its competitors.

It has been designed to showcase ICC Sydney’s pledge to provide clients with More Than a Venue and deliver a world-class Sydney experience – from its Legacy Program, which provides clients with a platform to give back while enriching delegate engagement, to its industry-leading Feeding Your Performance culinary philosophy, its spectacular collection of artworks and its reach into the creative, education and innovation hubs of the city.

Geoff Donaghy, CEO of ICC Sydney, said More Than a Venue is an articulation of ICC Sydney’s vision to deliver value for its clients and demonstrate leadership through actions.

“We launched this campaign to shine a light on the stories, and the people, that help drive success at ICC Sydney each and every day. It uncovers the unexpected, the undiscovered, and the unique ways in which our people and our place offer so much More Than a Venue for our clients and their delegates.”

New photography and a sizzle video anchor the campaign, featuring a day in the life of a delegate, an external event planner and an ICC Sydney chef, each experiencing the ways in which ICC Sydney is More Than a Venue.

As part of the launch, ICC Sydney has also revealed the next iteration of its self-published magazine, transitioning to a new annual collectible format entitled Sydney InView.

Published in print and with content available online through an ongoing digital strategy, the first volume invites readers to discover more about the people behind ICC Sydney, its connections and stories.

Donaghy said that delivering success for clients is embedded in ICC Sydney’s DNA and will always underpin its business strategy.

“Whether clients are organising a convention for thousands or an intimate event, we provide the very best that Sydney has to offer.

“We are proud to be regarded as a leader in our industry, known for venturing beyond the norm and branching into new territories – whether that be through our incredible food and wine, our service delivery or our unmatched community connections. From here, we will only build on the value that we deliver.”

Please login with linkedin to comment

ICC Marketing

Latest News

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]