Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS.
The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.
More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS’s channel and video level protection combined with Channel Factory’s expert curation of YouTube content and performance-led approach provides marketers with a powerful, one-stop solution for YouTube advertising.
“We are thrilled to jointly announce the world’s first combined brand safety and performance optimization solution for YouTube campaigns in the region. This solution will help advertisers in APAC who are seeking to run their youtube campaigns on brand-safe, brand-suitable content to positively target and engage their consumers,” said IAS SVP APAC Laura Quigley.
As joint YouTube Measurement Partners (YTMP), both IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS is certified in both Brand Suitability & Contextual Targeting and Brand Safety Reporting. While Channel Factory is certified in Brand Suitability & Contextual Targeting, it is the only YTMP partner that incorporates performance enhancements that can increase the efficiency of YouTube buys up to 30%.
Channel Science provides clients with the following:
● An end-to-end, continually optimized campaign that delivers real outcomes, like increased click-through rates view-through rates, and reduced costs
● One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting
● Increased efficiency by investing in media that performs and minimizes ad waste
● Verification and brand safety monitoring from IAS to validate the campaign
“With the increasing need from clients on visibility and the overall safety in the evolving digital landscape. We are thrilled to announce a collaborative partnership with IAS. Combining leading expertise, innovation, and technology in order to support advertisers with joint products from two of the most trusted YTMP partners. Collectively this will only further help in achieving brand safety, brand suitability, and ROI goals where accuracy matters, “said Channel Factory VP APAC Trent Silins.
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession, reaching a total of $US58.5bn ($83bn). Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as Pinduoduo and TikTok is set to increase 18.3 […]
Online insurance comparison website, Compare the Market Australia has appointed Emma Alberici as Chief Strategy, Government Relations and Communications Officer. Previously, Alberici was chief economics correspondent at the ABC, one of many senior positions she held during her 18 years with the organisation. Before this, she was a senior journalist at the Nine Network, where […]
VA Media has announced the launch of new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts an impressive 20M views monthly. The newly announced fee-based service is designed to enable […]