IAS And Channel Factory ‘Channel Science’

IAS And Channel Factory ‘Channel Science’
SHARE
THIS



Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS.

The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. 

More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS’s channel and video level protection combined with Channel Factory’s expert curation of YouTube content and performance-led approach provides marketers with a powerful, one-stop solution for YouTube advertising. 

“We are thrilled to jointly announce the world’s first combined brand safety and performance optimization solution for YouTube campaigns in the region. This solution will help advertisers in APAC who are seeking to run their youtube campaigns on brand-safe, brand-suitable content to positively target and engage their consumers,” said IAS SVP APAC Laura Quigley. 

As joint YouTube Measurement Partners (YTMP), both IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS is certified in both Brand Suitability & Contextual Targeting and Brand Safety Reporting. While Channel Factory is certified in Brand Suitability & Contextual Targeting, it is the only YTMP partner that incorporates performance enhancements that can increase the efficiency of YouTube buys up to 30%.

Channel Science provides clients with the following:

●      An end-to-end, continually optimized campaign that delivers real outcomes, like increased click-through rates view-through rates, and reduced costs

●      One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting

●      Increased efficiency by investing in media that performs and minimizes ad waste

●      Verification and brand safety monitoring from IAS to validate the campaign

“With the increasing need from clients on visibility and the overall safety in the evolving digital landscape. We are thrilled to announce a collaborative partnership with IAS. Combining leading expertise, innovation, and technology in order to support advertisers with joint products from two of the most trusted YTMP partners. Collectively this will only further help in achieving brand safety, brand suitability, and ROI goals where accuracy matters, “said Channel Factory VP APAC Trent Silins.

 

Please login with linkedin to comment

channel science IAS

Latest News

Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney
  • Media

Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney

Havas Media Group has appointed Danni Dimitri to the role of head of strategy, Sydney. The appointment is a promotion for Dimitri who has held the title of Havas Media Group strategy director since 2018. Dimitri’s 13 years industry experience spans senior strategy and communications roles at a number of leading agencies. L-R: Virginia Hyland, […]

Our Revolution Appointed By Drinks Brand Bickford’s
  • Marketing

Our Revolution Appointed By Drinks Brand Bickford’s

Heritage drinks brand Bickford’s has appointed Our Revolution as its consumer branding agency to tackle key components of its innovation growth following a pitch process. The agency’s remit will span brand strategy and identity, packaging design, and an above the line campaign for Bickford’s Group. The beverage company’s produce spans from water to alcohol, and […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]

Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers
  • Advertising

Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers

Botanica by Air Wick is proud to announce the launch of The Rare Bloom Project™, in partnership with the World Wide Fund for Nature-Australia (WWF) and working in collaboration with The Australian Seed Bank Partnership (ASBP). Over the next three years these organisations will work to help protect Australia’s uniquely rich biodiversity by helping save 120 native wildflower species from the threat of extinction.

Freddo To Disappear From Packs As He Continues To Fight For Endangered Frog Friends
  • Marketing

Freddo To Disappear From Packs As He Continues To Fight For Endangered Frog Friends

For the second year in a row, CADBURY Freddo is giving up his place on the iconic purple packaging to help raise awareness for Australian endangered frogs at risk of disappearing forever! This year, the team at Taronga Zoo, Sydney (Taronga) has also joined the ranks and will be partnering with Freddo alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for endangered Australian frogs, the Spotted Tree Frog and the Northern Corroboree Frog.

Wired Wins Korea Tourism Remit
  • Marketing

Wired Wins Korea Tourism Remit

The Wired Agency has won the ANZ digital and social remit for the Korea Tourism Organization (KTO) Sydney Office after an undisclosed pitch process. Wired will execute digital, social, and content for the KTO Sydney Facebook. Managing Partner David Kennedy-Cosgrove said, “we’ve been dreaming of overseas holidays for more than a year now.” “Now we […]

D&AD And Google Partner To Expand Shift, Night-School For Emerging Creatives
  • Advertising

D&AD And Google Partner To Expand Shift, Night-School For Emerging Creatives

D&AD Shift with Google is an accesssible space for self-taught creatives to refine their skills. The aim of the program is to foster a rich talent pool at a time when diversity in the workforce should be a priority. The night school is taking place in New York and London, and will launch in Sydney […]

Stockland Invests $2.5m In smrtr
  • Technology

Stockland Invests $2.5m In smrtr

Stockland has invested $2.5 million In Smrtr. Bitcoin would've arguably been a better bet, but Smrtr it is.

Former Xe.com CEO Simon Griffin Announced As Car Next Door’s COO
  • Marketing

Former Xe.com CEO Simon Griffin Announced As Car Next Door’s COO

Peer to peer car sharing platform Car Next Door has appointed Simon Griffin (main photo) as its chief operating officer. Griffin has more than 13 years’ experience in tech scaleups, having previously been the COO at ASX-listed Prospa, CEO of HIFX – which later merged with and became Xe.com – and chief commercial officer and […]

Nine Announces New CEO Mike Sneesby
  • Media

Nine Announces New CEO Mike Sneesby

B&T raced to this press conference this morning & in lieu of any muffins or coffee we took the pot plant in reception.