IAB to put out tender for online measurement supplier

IAB to put out tender for online measurement supplier

IAB is set to put out a tender for its online measurement supplier in April and will be holding a meeting for agencies, marketers and publishers to discuss the industry priorities and issues around online audience measurement.

The meeting is the first step in what will be eight months of a very transparent review process for IAB on its current online measurement supplier, Nielsen.

Nielsen is currently the sole and exclusive supplier of online audience measurement for IAB Australia after the tender process conducted in 2011.

Full tender documentation is expected to be released by April with IAB seeking responses from a broad range of potential suppliers.

Included at the meeting will be the discussion surrounding the need for measurement that moves beyond the desktop to mobile, tablet and other smart devices.

“Online measurement is an issue that is of critical importance for our industry so it’s vital that our tender process reflects the combined interests of our industry,” Alice Manners (pictured), CEO of IAB Australia, said.

“Australia is a leader in digital audience measurement being one of the first markets globally to test and embrace hybrid methodology to help with more accurate and inclusive data. 

“We anticipate considerable input and opinion at our meeting in March and we are also encouraging all potential online measurement suppliers to get involved in responding to the tender.

“We are looking forward to reviewing a range of innovative and challenging new solutions for this complicated issue which will help us support and grow the online advertising industry as a whole.”

According to the release: "Full tender documentation is scheduled to be released by April and IAB will be seeking responses from a broad range of suppliers, including those interested in pursuing particular aspects of the broader online audience measurement requirements such as mobile or video; companies who may wish to jointly respond to the tender and those who believe they can address the full tender requirements."

The MFA and AANA will also be involved in the review process again.




Please login with linkedin to comment

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]