The pre-tax time marketing push has begun with comparison site iSelect’s affable character once again encouraging people to get private health insurance before the end of June.
The ‘Jane Hurty’ campaign, created by independent agency AJF Partnership Melbourne, is designed to standout from the private health industry’s “deeply held tradition of conservative marketing activity”. Said iSelect’s Roger McBride.
“And while there’s so much activity in June to coincide with people getting tax-ready, we thought it was high time that someone came out and ear-marked the consequences of not being tax-ready,” McBride, iSelect marketing director, said.
“So we’ve jumped-in and hi-jacked the month of June and called it for what it is –a time for tax preparations. And that is the point of iSelect’s June Hurty campaign.
“Being true to our brand and our reputation as the challenger brand in a conservative space, we wanted to put our stamp on this very competitive time of year for the industry.”