iSelect's April Fool

iSelect's April Fool

Mr iSelect is back in health comparison site iSelect’s latest campaign push ‘April Fool’.

Created by AJF Partnership Melbourne the television ads (below) serve as a reminder to review your health insurance cover in the lead up to the annual premium increase which comes into effect on April 1.

“While the rest of the industry remains quiet on the subject of premium increases, we felt it was important for all Australian policy holders to know that this year sees the biggest premium increase in almost a decade,” said iSelect’s Marketing Director Geraldine Davys.

“We want people to know that iSelect can help them get better value from their health cover in the face of this increase.  Our mission is to help Australians compare, select and save on their private health insurance before it’s too late.” continues Davys.

Josh Stephens, AJF Partnership Melbourne executive creative director, added “It’s been a great opportunity to again have some fun with the Mr iSelect character and make a pretty dry subject something that people might take notice of and act on.”

CREDITS: Marketing Director: Geraldine Davys Head of Brand and Campaign Marketing: Kirsten Craven Executive Creative Director: Josh Stephens Creative Director/Art Director: George Freckleton
Creative Director/Copywriter:  Michael Skarbek Director:  Ian Kenny, Film Headquarters Producer:  Tom Slater Agency Producer: Roz Ruwhiu Editor: Digby Hogan Sound:  Production Alley Account Management:  Emma Grant/Kate Silver

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