iSelect Detax

iSelect Detax
SHARE
THIS



Fan of green juices and a detox? It’s time to take the same approach to your finances and health insurance, according to iSelect’s new ‘Detax’ campaign.

The health insurance comparison site is encouraging people without private health insurance to take the iSelect ‘Detax’ and get cover before the June 30 tax deadline.

The campaign was created by independent creative agency, AJF Partnership.

Geraldine Davys, iSelect’s marketing director, said: “A detox helps you get rid of unwanted toxins. An iSelect ‘Detax’ is even better – it helps you get rid of unwanted taxes. The campaign stars our hugely popular Mr iSelect character and positions iSelect as the only service that truly provides the consumer choice, simplicity and the expert advice to avoid paying unnecessary taxes.”

Josh Stephens, creative director at AJF, added: “The concept of taking a ‘detax’ before June 30 has let us play up a lot of the crazy things people drink when they’re on a juice detox. Health insurance is complex but Mr iSelect manages to bring a light touch to a serious topic.”

The campaign includes TV, radio, outdoor and digital.

Credits: Marketing Director – Geraldine Davys Head of Brand and Campaign Marketing – Kirsten Craven Marketing Specialist – Lauren BrownExecutive Creative Director – Josh Stephens Creative Director – George Freckleton Creative Director – Michael Skarbek Senior Art Director – Josh Murrell Senior Copywriter – Sharon Condy Head of TV Production – Roz Ruwhiu Director – Nick Kelly Producer – Niko Aulich Post Production – Concrete Wednesday / First Floor Films Sound – Stevo Williams, Flagstaff Strategy Director – Lucy Cochran Client Services Director – Stephanie Sieber Account Director – Kate Silver Senior Account Manager – Andrew Cable

Please login with linkedin to comment

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine