Nike has released the latest iteration of its ‘You Can’t Stop Us’ series, this time celebrating the sense of freedom that comes with watersports.
The story shows three Middle Eastern athletes: amputee Zainab Al-Eqabi, UAE national rower Maha Al Ameri and triathlete Manal Rostom.
It also uses the metaphor of a mother’s swimming lesson to piece together the journey.
“When I am in the water, I feel a sense of freedom and boundlessness,” said Al-Eqabi, who picked up swimming after experiencing severe back pain from her prosthetic gait. “Swimming has taught me that if I want to achieve or learn something, nothing can stop me. Don’t let your mindset stand in the way of your goals and aspirations.”
The ad showcases the Nike Victory Swim Collection, which was launched last year in recognition of “the singular sensation of connecting with water: the freedom of weightlessness, the meditative clarity of the life aquatic, the bliss of full-body fluidity”.
The collection includes the Nike Victory Full-Coverage Swimsuit, the Nike Victory Swim Hijab, the Nike Victory Swim Tunic Top and the Nike Victory Swim Leggings.
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