Hyundai has unveiled its latest campaign: ‘Made For It. Even If You’re Not’.

Created by Innocean Australia, the national campaign highlights the many reliable capabilities of the Tucson.

Innocean creative Chris Wilson said: “People don’t really test their SUVs in the wild.

“There are way more SUVs in the Bondi Junction Westfield carpark than there are in the bush.”

Adds creative Roy Leibowitz: “That’s why the couple in our spot are a bit like us, more comfortable pitching an idea about a tent than actually pitching a tent”.

Hyundai Australia director of marketing, Bill Thomas, said: “A lot of people who buy SUVs live in the city, but love the option to go off-road occasionally.

“Our campaign shows the Tucson being put through its paces and makes you think – if it’s tough enough to handle the country it can certainly look after you in the city”.

Launched this month, the campaign runs across broadcast, print, digital, cinema and point of sale.