HWBK To Help Financially Empower Aussies With Sharesies Win

HWBK To Help Financially Empower Aussies With Sharesies Win
B&T Magazine
Edited by B&T Magazine



Award-winning integrated communications agency, History Will Be Kind has diversified its client portfolio and welcomed Sharesies AU Pty Limited into the fold following a competitive pitch process.

HWBK has been appointed as the retained communications agency of record in Australia for Sharesies AU to provide Australians access to the Sharesies wealth development platform that is based in New Zealand and operated by Sharesies Limited (NZ).

The team have come onboard to support the brand’s mission to create a financially empowered generation and make investing in the Australian, US and New Zealand stock markets simple and accessible to all – whether you’ve got $5 or $5 million, no minimum investment is required.

The HWBK team will deliver best-in-class always-on communications and campaign work to build brand and product awareness for the B Corp-certified company, to support the Sharesies platform that is now used by more than 400,000 investors across Australia and New Zealand.

Sharesies AU co-founder and director Brooke Roberts said she was delighted to partner with HWBK.

“Building on our success to date, we’re excited to introduce more Australians to the Sharesies platform through our work with HWBK. We’re thrilled to partner with them for our rapidly growing business. They bring great energy, strategic thinking and execution to help us increase our presence in Australia.”

HWBK founder and managing partner, Emma-Jane (EJ) Granleese said that as an ambitious and purpose-driven organisation, Sharesies AU is a welcome addition to the HWBK stable.

“We are extremely proud to be working with Sharesies AU. We’re thrilled to be on board to help connect Australians with the Sharesies platform, cutting the jargon and using storytelling to democratise investing.”

HWBK will also work in collaboration with the Sharesies AU agency village including creative agency BMF Sydney and media and digital partner MBM NZ.

HWBK is proudly part of the Deepend Group, an independent, digital communications and innovation consultancy group. The portfolio includes Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech) and History Will Be Kind (Communications).




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