Specialist private capital investment manager, CVC Emerging Companies (CVC ECF) has rebranded as 248 Growth Partners in a brand transformation created by international award-winning brand and design agency Hulsbosch.
Originally part of ASX listed CVC Group, 248 Growth Partners became a standalone business after launching its first wholesale investment vehicle in 2019. The firm specialises in partnering with founders of Australian growth companies by providing capital and operational expertise to help realise their company’s growth objectives.
The scope of work completed by Hulsbosch included defining the brand positioning, brand platform and the creation of a new name, logo and visual identity to support the firm in attracting investors and investment opportunities for growth and success in Australia.
Christian Jensen and Jonathan Pearce, directors and portfolio managers at 248 Growth Partners said: “Our team has been actively involved in private company investments for almost 50 years on a collective basis and has significant experience investing in expansion stage companies. Looking to the future we have a clear ambition to continue growing on our foundations, enabling more Australian business success stories”.
“Rebranding as 248 Growth Partners supports our future success and signals we are in a strong position to tell our compelling company story. Our distinctive new brand helps us communicate confidently and boldly as an entity”.
Based on extensive stakeholder research and category analysis, the firm was in a strong position, with a clear vision of what business it is in, and what makes its offer distinctive.
The brand refresh needed to support and amplify this, communicating its independence as a standalone investment management company, the focus of its investment funds and activities, the responsible, rigorous approach to investment it takes, and the partnership nature of how the team works with both investee companies and investors.
Carolyn Pitt, client strategy director at Hulsbosch said: “Rebranding to 248 Growth Partners provides a clear foundation for the future of this already successful, independent Australian expansion capital investment firm with reputation for strong growth returns”.
The name uses the exponential sequence ‘248’, reflecting their growth function for investments, and supporting the company’s passion for and ability to drive expansion for companies. Also, through the quality of its people and as ‘Partners’, the new name endorses a professional group focused clear outcomes.”
The 248 Growth Partners brand demonstrates the company’s value and provides a personality. Creatively, the key brand graphic device, a repeated pattern of forward-facing chevrons, reflects the brand essence of ‘accelerating potential’. It is intended to gradually increase in size, emphasising the ideas of growth and progression through all communications.
The logo is a recognisable symbol of the brand, using typography and an iconic graphic element to show how the company is always future facing and focused on growing Australian companies and realising maximum value for all investments.
The new 248 Growth Partners brand identity by Hulsbosch is integrated into all company communications, with supporting templates and guidelines ensuring a consistent and compelling presence for the brand.
