Australian design agency, Hulsbosch has launched a refreshed pack range redesign for Invisible Zinc.
Invisible Zinc has a new packaging design to maximise communication of the brand and product on shelf.
Launching 11 years ago, Invisible Zinc is now the leader in the zinc oxide category. The Hulsbosch brand solution ensures brand consistency throughout the range, building on its proven shelf presence and its ability to stand out from competitors.
Philip Wadewitz, Hulsbosch designer said: “As a fair-skinned person I know the importance of being sun smart and was delighted to contribute to reinforcing positive sun safety messaging and overcoming misconceptions of zinc. The design evolution is a strategic pack refresh that reflects strong product differentiation for the mass market.”
To capture the characteristics of Australia’s healthy lifestyle while looking after your skin, the Hulsbosch inspiration was drawn from the world of fashion rather than packaging. To best encapsulate the new look, top Australian photographer, Nicole Bentley was commissioned for the project.
The brand position features new talent photography that depicts interaction with the brand banner and the distinctive, modern white/yellow/black colouring. The reframed pack information positions the brand as a leader in Zinc Oxide, which is a natural daily barrier to sun damage.
The primary audience target is women aged 28-40 who appreciate skin that is undamaged by the sun, is the most beautiful skin.
Claire Barnett, brand manager commented today, “Hulsbosch had the versatility and currency to ensure the best creative results. We are delighted with the new creative for Invisible Zinc and ideally placed to enjoy bumper sales this year.”
Hans Hulsbosch, Executive Creative Director
Jaid Hulsbosch, Director
Belinda Hubball, Design Director
Philip Wadewitz, Designer
The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]
Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic. Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]
In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.
Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]
Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]