Last week, branding and design agency Hulsbosch held an event to mark its 35th anniversary, held at the Museum of Contemporary Art in Sydney.
The special evening for the landmark was organised to recognise the agency’s achievements, its client partnerships and international award-winning work.
The evening featured congratulatory client speeches presented by an elite line-up of VIPs including Gavin Smith, senior vice president of Royal Caribbean Cruises; John Maclean, founder and CEO of The Maclean Foundation; and John Borghetti, CEO of Virgin Australia Group.
Reflecting on Hulsbosch’s 35th milestone, Hans Hulsbosch said: “Branding has come a long way in Australia, and being at the forefront of its integration and shaping that history is a rare privilege.
“Gone are the days that a brand was defined by its product. Nowadays a ‘brand’ is an identity that reflects the very essence of a company’s being; it is an entire, organic system that offers consumers unique experiences through a corporation’s products and/or services.
“As a proudly independent Australian-owned company, national and international corporations have entrusted us with their brand strategy and design, development, creative management and brand guardianship.”
As part of the celebrations, a specially curated 300-page limited edition book has been produced that documents Hulsbosch’s history and details key projects and milestones.
The book records the development process of client work, from the initial stages of a client brief through to final implementation. For the reader, it’s a unique and insightful story of a brand’s creative journey.
Significantly, the book exhibits rare hand drawings and sketches that examples the creative process for projects and embodies Hulsbosch’s award-winning design ethos.
50 free copies of the are on offer, and all you have to do if interested is email email@example.com.
Please login with linkedin to commentHulsbosch
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]