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Reading: Huggies Under Fire For ‘Thigh Gap’ Baby In Latest Ad Campaign
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B&T > Media > Huggies Under Fire For ‘Thigh Gap’ Baby In Latest Ad Campaign
Media

Huggies Under Fire For ‘Thigh Gap’ Baby In Latest Ad Campaign

Staff Writers
Published on: 28th October 2015 at 10:51 AM
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Nappy brand Huggies is under fire after a mother pointed out an imade of toddler’s legs in a US ad campaign for Huggies Little Movers Slip-On Diapers have been made thinner and a “thigh gap” had been added.

A California woman posted the image onto Reddit, asking users: “Is it just me or did this Huggies ad photoshop thigh gap on a toddler?” Here’s the photo:

Airbrush claims ... the image was used in the US ad campaign for Huggies Little Movers Slip-On Diapers.

Huggies in the US denied that the baby had been airbrushed, telling the Mail Online:“All babies are different — we look to celebrate those differences and everyday tests and messes in our photography and communication.

“We always use real-life customers and users of our products, and do not airbrush the bodies of the babies in our advertising and photography.”

Regardless, thigh gaps on babies are gross

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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