Huggies Under Fire For ‘Thigh Gap’ Baby In Latest Ad Campaign

Huggies Under Fire For ‘Thigh Gap’ Baby In Latest Ad Campaign

Nappy brand Huggies is under fire after a mother pointed out an imade of toddler’s legs in a US ad campaign for Huggies Little Movers Slip-On Diapers have been made thinner and a “thigh gap” had been added.

A California woman posted the image onto Reddit, asking users: “Is it just me or did this Huggies ad photoshop thigh gap on a toddler?” Here’s the photo:

Airbrush claims ... the image was used in the US ad campaign for Huggies Little Movers Slip-On Diapers.

Huggies in the US denied that the baby had been airbrushed, telling the Mail Online:“All babies are different — we look to celebrate those differences and everyday tests and messes in our photography and communication.

“We always use real-life customers and users of our products, and do not airbrush the bodies of the babies in our advertising and photography.”

Regardless, thigh gaps on babies are gross




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]