Growth platform HubSpot has extended its commitment to help millions of businesses grow better with the launch of Conversations.

The new tool is available as part of HubSpot’s free CRM and gives all businesses, big or small, the power to build better one-on-one relationships through features including a unified inbox, live chat, and chatbots.

Conversations is comprehensive and easy to use, making it an effective solution for growing businesses looking to expand their messaging strategy beyond a siloed departmental effort into a truly business-wide strategy that harnesses existing data to form better connections with prospects and customers.

HubSpot co-founder and CTO Dharmesh Shah said: “As consumers, we have high expectations of the organiSations we buy from.

“We expect businesses to be always on and clued in to our context – to know the history of our relationship. It’s been tough for businesses to meet those expectations, especially with disparate tools that aren’t integrated.

“HubSpot’s Conversations solves this problem by providing organisations with one single view of the customer and one unified ‘inbox’ across all channels of communication.

“This helps ensure that every interaction an organisation has with its customers is contextual. And the best part is that it’s all available for free.”

Built with ease of use in mind, Conversations provides users with unlimited chats, unlimited users, and chatbot functionality, making it more accessible to the average customer than other similar offerings on the market today.

Key features of the tool include:

• A collaborative inbox built for all sources and all teams, allowing users to manage email and chat conversations from one central place.

• Chatbots to automate the delivery of information and facilitate more high-quality conversations, built on technology from HubSpot’s recent acquisition of top chatbot platform Motion AI.

• Targeting and lead routing working seamlessly with HubSpot CRM, allowing for sophisticated targeting and lead routing that connects the right people at the right time.

Frame My TV founder Kevin Hancock said:“As a growing business, one of our biggest pain points has been getting the full view of our customers and prospects. The majority of the communication tools we’ve encountered on the market just haven’t been developed with our needs in mind. 

“With Conversations, we’re finally able to tap into the valuable data we’ve collected in our CRM to better connect with and serve our audiences, saving us time and driving meaningful results.”

Conversations is a core feature of HubSpot CRM and is available across all of HubSpot’s product offerings – Marketing Hub, Sales Hub, and the recently released Service Hub.