Chinese tech giant Huawei has recently become the second-biggest maker of smartphones, overtaking Apple and trailing behind Samsung, and they aren’t afraid to use some sneaky tactics to reach the top spot.
Huawei is known for its hilarious passive-aggressive advertising tactics and its latest ploy was noticed at a Brisbane shopping centre.
The tech giant’s latest ad for its P30 Pro was seen hanging directly above a store leased by its Korean rival Samsung.
Samsung created a fancy flagship store.
Huawei just bought a giant ad over it.
— Jen Dudley-Nicholson (@jendudley) May 4, 2019
Huawei often uses billboards to troll its rivals. Last year it drove trucks with promo billboards and parked them outside Apple and Samsung stores in the UK ahead of the release of its P20 smartphone.
Huawei P20 Billboard trucks stopped-off at the front of Apple store in UK .
The tagline says "Renaissance is Coming" ❤️ pic.twitter.com/gXyv8np3q0
— Abdullah Bin Mubarak (@iamabdudotcom) March 23, 2018
According to a report by Statista, the global smartphone market is worth around $US522 billion ($AU749 billion), so there are plenty of reasons why Huwaei is fighting for the top spot.
Data from market intelligence company IDC which tracks smartphone shipments, Huawei’s shipments rose 50 per cent in the first quarter of 2019 compared to this time last year, while Samsung dropped 8 per cent and Apple fell 30 per cent.
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
The VOZ ratings for week 36 (29th August to 4th September) are in, and they show big movements for the prime time entertainment shows, and for Bluey. Looking at total people, The Voice and The Block dominated the rating. A Sunday episode of The Voice was top, with a weekly combined linear TV and national BVOD audience of […]
IAB Australia has announced the appointment of Sarah Waladan as its director of policy and regulatory affairs effective immediately. Waladan (pictured) will work with IAB member organisations, other trade associations, policy makers and the global IAB network, with the primary goal of distilling and navigating the myriad of local and global regulatory frameworks that underpin […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
MOOD, in partnership with UnLtd and Tonic Media Network, has announced details of the second ‘Tea Break’ webinar event that will delve into the links between alcohol and mental health. Hosted by award winning journalist and host of ABC’s Coronacast, Dr Norman Swan, the free session will be held next Wednesday September 22 at 3:30pm AEST. The panel features chief sales officer […]
Stephanie Dechamps is Boomi’s head of AJP marketing, and a bona fide data-aficionado. Dechamps sat down with B&T to discuss her career journey, Boomi’s acquisition by TGP and Francisco Partners, and her passion for martech. B&T: What prompted your career change from journalism to tech? SD: I moved from Belgium to Dubai, where I was a […]
ABC Sports presenter, Tony Armstrong had the internet in a flutter when it appeared he had launched an OnlyFans account. However, Armstrong quickly denied the rumours. It has been a salacious week for Armstrong, first, he accidentally said “bulging dick” on-air and now he is shooting down rumours he joined OnlyFans. It all began when a seemingly […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]
To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]
SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]