HT&E’s Gfinity Esports Australia Secures Alienware As Presenting Partner For New Tournament

HT&E’s Gfinity Esports Australia Secures Alienware As Presenting Partner For New Tournament

HT&E Events’ Gfinity Esports Australia has signed Dell subsidiary Alienware as the presenting partner for Australia’s inaugural Gfinity Elite Series esports tournament.

The new esports tournament will launch in March 2018, and Alienware will double as the official hardware partner in the PC hardware category, providing significant visibility and engagement across Gfinity Australia’s events and broadcast platforms.

Dominic Remond, incoming CEO of Gfinity Australia, said: “We are delighted to welcome Alienware on board as our presenting partner sponsor for the inaugural Gfinity Elite Series.

“As passionate supporters of the gaming community, their brand and products are a perfect fit for our ambition to create Australia’s first city-based professional esports league.

“Esports is a highly sought-after space, and this partnership is a demonstration of the great commercial potential brands can see in Gfinity Australia’s Elite Series.

“We’re thrilled that Alienware has jumped at the opportunity to help bring a new wave of esports into Australia. It will enable them to further connect with a valuable, tech-savvy, younger audience.”

Ben Jackson, general manager for consumer and small business at Dell in Australia and New Zealand, said: “The Alienware brand is synonymous with high-performance gaming globally, and we’re thrilled to be the presenting partner of the Gfinity Elite Series for 2018.

“Alienware has long recognised the importance of esports for the Australian gaming community, and as the gaming scene has continued to thrive, we have been looking for the right partner to help bring esports to the forefront here.

“We want to elevate and further legitimise the sport and see how far we can take it in Australia to bring it on par with other world leading esports communities.

“Alienware is committed to delivering the best hardware for gamers of all levels so that they have the most immersive gaming experience possible. It is a great way for us to build on our community as this exciting new league launches in Australia.”

The Gfinity Elite Series presented by Alienware kicked off with the first Challenger Series yesterday, which will be followed by the Elite Series.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]