HT&E Events’ Gfinity Esports Australia has signed Dell subsidiary Alienware as the presenting partner for Australia’s inaugural Gfinity Elite Series esports tournament.
The new esports tournament will launch in March 2018, and Alienware will double as the official hardware partner in the PC hardware category, providing significant visibility and engagement across Gfinity Australia’s events and broadcast platforms.
Dominic Remond, incoming CEO of Gfinity Australia, said: “We are delighted to welcome Alienware on board as our presenting partner sponsor for the inaugural Gfinity Elite Series.
“As passionate supporters of the gaming community, their brand and products are a perfect fit for our ambition to create Australia’s first city-based professional esports league.
“Esports is a highly sought-after space, and this partnership is a demonstration of the great commercial potential brands can see in Gfinity Australia’s Elite Series.
“We’re thrilled that Alienware has jumped at the opportunity to help bring a new wave of esports into Australia. It will enable them to further connect with a valuable, tech-savvy, younger audience.”
Ben Jackson, general manager for consumer and small business at Dell in Australia and New Zealand, said: “The Alienware brand is synonymous with high-performance gaming globally, and we’re thrilled to be the presenting partner of the Gfinity Elite Series for 2018.
“Alienware has long recognised the importance of esports for the Australian gaming community, and as the gaming scene has continued to thrive, we have been looking for the right partner to help bring esports to the forefront here.
“We want to elevate and further legitimise the sport and see how far we can take it in Australia to bring it on par with other world leading esports communities.
“Alienware is committed to delivering the best hardware for gamers of all levels so that they have the most immersive gaming experience possible. It is a great way for us to build on our community as this exciting new league launches in Australia.”