HT&E Makes Esports Play With New Events Division

HT&E Makes Esports Play With New Events Division
SHARE
THIS



Here, There & Everywhere (HT&E) has announced it has entered into a joint venture with IKON Media & Entertainment to create a new division and brand.

HT&E Events will enhance the complementary nature of HT&E’s existing radio, outdoor and digital businesses by providing unique content that is targeted to the group’s audiences and is highly relevant for brands.

In its first venture, HT&E Events will create an Australian esports business, Gfinity eSports Australia, launching Australia’s first city-based franchise league, The Elite Series.

A partnership with Gfinity Plc, Gfinity eSports Australia will deliver Australian gamers a clear and structured top-to-bottom competitive framework within Australian esports.

A competition for enthusiasts at all levels – from the amateur at home, to the esports professional – it will for the first time offer a clear pathway between the two, as amateur players earn the right to compete alongside seasoned professionals.

The Elite Series will see city-based franchise teams compete weekly at dedicated esports venues, with each event broadcast live online and across other TV and media platforms.

As well as The Elite Series, a new online competition, The Challenger Series, will launch in the third quarter of this year.

Open to all gamers, the Challenger Series will be the battleground for amateur players to compete against each other, to win the chance to play alongside the pros in The Elite Series.

Selection for The Elite Series will take place via a player draft, where the top-ranked amateur competitors from The Challenger Series will join professionals in a player pool, from which team owners will be asked to select their squads for the upcoming seasons.

Each squad will have a defined number of professional and amateur players and be managed within fixed salary caps.

The founding franchise teams for Australia’s first city-based professional eSports league, commencing in the summer of 2018 will be the Adelaide Photonics, the Brisbane Deceptors, the Melbourne Metattak, the Melbourne Rebolte, the Perth Subnets, the Sydney Blue Surge, and the Sydney Opsydian.

The Elite Series (HT&E Events)

HT&E chief executive and managing director Ciaran Davis said: “We are very pleased to be partnering with IKON Media & Entertainment under the new banner of HT&E Events, which will house the esports business and manage other niche events for Australian audiences.

“IKON bring to the table a depth of understanding and expertise in delivering experiences in sports, entertainment and media, making them the perfect partner as we move into this new area.

“The global eSports market has seen substantial growth in recent years, and we’re really excited to be entering this space with an established, world-leading esports business, Gfinity.

“This move supports our strategic objectives to diversify revenues and expand our audience base, and we see in this opportunity the potential to reach a younger audience base and drive growth for HT&E.

“Leveraging our unique combination of media assets, and using Gfinity’s tournament platform, Gfinity eSports Australia will also be perfectly positioned to run bespoke events for sponsors and strategic partners looking to engage with the esports community – a highly engaged audience that will continue to grow.”

IKON Media & Entertainment partner Damien O’Donohoe said: “We are thrilled to be teaming up with HT&E under the HT&E Events umbrella.

“IKON is passionate about creating engaging and original content, and HT&E’s portolio of existing assets is a powerful platform from which to launch this exciting new joint venture and will ensure that brands and businesses can capitalise on this new content.

“We are also delighted that our first venture together involves working with Gfinity, a global leader in esports, to launch Australia’s first city-based professional esports franchise league.

“The opportunity presented by the rapidly-growing esports sector is tremendous, and we have carefully chosen Gfinity as our platform partner to ensure the player and viewer experience is best in class, and to differentiate ourselves in the Australian esports market.

Gfinity plc CEO Neville Upton said: “Gfinity is truly passionate about esports, and we know that passion is shared by gamers and fans across the world.

“We are very excited to be partnering with HT&E and IKON to bring a professional eSports league to Australian audiences.

“Our goal is to grow esports in Australia and create a vibrant domestic professional league. We look forward to promoting Australia’s homegrown talent via our online competitions and city-based franchise league.”

Please login with linkedin to comment

eSports Gfinity eSports Australia Gfinity Plc Here HT&E HT&E Events IKON Media & Entertainment There & Everywhere

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]