Entertainment group HOYTS has entered into a partnership with ROKT, the transaction marketing company, as part of its digital growth strategy, the companies have announced.

HOYTS is the latest company to activate the power and precision of ROKT’s platform; being used by more than 50 of the world’s leading brands operating in the digital arena.

The ROKT platform gives HOYTS the ability to extend and enhance the customers’ journey while increasing revenue from existing business activities.