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B&T > Media > HOYTS And ROKT Find Solace With New Digital Partnership
Media

HOYTS And ROKT Find Solace With New Digital Partnership

Steve Hoechster
Published on: 17th September 2015 at 11:29 AM
Steve Hoechster
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1 Min Read
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Entertainment group HOYTS has entered into a partnership with ROKT, the transaction marketing company, as part of its digital growth strategy, the companies have announced.

HOYTS is the latest company to activate the power and precision of ROKT’s platform; being used by more than 50 of the world’s leading brands operating in the digital arena.

The ROKT platform gives HOYTS the ability to extend and enhance the customers’ journey while increasing revenue from existing business activities.

“It’s great to have HOYTS in ROKT’s transaction marketing network,” said Bruce Buchanan, ROKT’s CEO.  “The ROKT team is looking forward to play a continuing role in advancing Hoyts’ digital strategy.”

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By Steve Hoechster
High-energy, hands-on, pragmatic, marketing/communications/branding expert with broad and deep experience devising and delivering research-driven, metrics-based, strategically-relevant initiatives that yield business-building results Core competencies include message development, brand development, global programming, C-suite counsel, strategy architecting, content marketing, social media/marketing management, crisis communications, social issues management, research, online persuasion, opinion-shaper relations, business development and strategic alliance creation. Extensive experience in all segments of technology, particularly enterprise-class cloud/SaaS applications, healthcare IT, security and ad tech. Skilled at B2B, B2G and B2C marketing and communications management

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