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Reading: HOYTS Group & 34Sevn Partner To Introduce Enhanced Maternity Support
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B&T > Marketing > HOYTS Group & 34Sevn Partner To Introduce Enhanced Maternity Support
Marketing

HOYTS Group & 34Sevn Partner To Introduce Enhanced Maternity Support

Staff Writers
Published on: 7th November 2024 at 8:40 AM
Edited by Staff Writers
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HOYTS Group is proud to announce an exciting partnership with Sam Summers at 34Sevn. This collaboration will strengthen HOYTS’ commitment to supporting mums in the workplace by introducing new pre- and post-maternity leave mentoring and group coaching workshops in the coming months.

This initiative is part of HOYTS’ long-standing effort to foster a supportive and inclusive workplace. With Summers’ extensive experience coaching working mothers, this partnership will help mothers within HOYTS confidently transition back to work and maintain a balance between their career and family life.

“We are incredibly proud to roll out these new support programs for our working mums. At HOYTS, we understand how critical it is to have strong, tailored support during such a pivotal time. This partnership with Sam Summers allows us to offer meaningful resources to help our team members not only succeed in their careers but also thrive in their personal lives. We look forward to seeing the positive impact this will have on our workplace community,” said Jodi Paton, chief people officer at HOYTS.

With the introduction of these mentoring and coaching programs, HOYTS aims to create a robust support system for working mothers, ensuring they feel empowered and prepared both before and after maternity leave. The group workshops will focus on helping mothers balance their careers, family life, and personal well-being while providing a space to connect and learn from one another.

“As a working mother, I’ve lived the challenges that so many women face when returning to work. It’s incredibly encouraging to see HOYTS taking such proactive steps to support women in the workplace. By fostering a culture that values not only the professional growth but also the personal well-being of working mums, HOYTS is leading by example and showing that companies can indeed be part of the solution to the larger conversation around women’s leadership and workplace equality,” Summers said.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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