B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Howatson+White Unveils First Work For Allianz
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Howatson+White Unveils First Work For Allianz
Campaigns

Howatson+White Unveils First Work For Allianz

Staff Writers
Published on: 10th May 2021 at 10:30 AM
Staff Writers
Share
4 Min Read
SHARE

Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client.

The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identity. Allianz Australia is the first Allianz business to take the refreshed brand to market, making Australia the flagship for the new Allianz brand globally.

Allianz Australia, Chief General Manager Consumer, Michael Winter said, “Behind you for what’s ahead tells our customers who we are and what we stand for, and gives customers a reason to choose Allianz. We know that especially in times of uncertainty, people seek stability and trust, and insurance plays a key role in providing that confidence. We aim to secure our customers future, so they can have confidence in tomorrow.”

Allianz Australia, General Manager Marketing, Sophie Finn said, “As our industry continues to navigate change, evolving to meet our customers’ needs, and ensure trust, is pivotal. Today, we are proud to be elevating the Allianz brand, and launching our new future-fit positioning and experience. Through our new look and feel we aim to deepen our emotional connection with consumers, excite our customers, and most importantly, demonstrate to Australians there is a genuine choice when it comes to insurance.”

Howatson+White, Chief Executive Officer and Founder, Chris Howatson said the new campaign focuses on life’s every day, real and raw moments; and celebrates the courageous choices Australians make to determine their future, in seemingly small but significant ways, “What a privilege it is to work with the Allianz team. This new brand work is significant in establishing a long and distinctive idea for Allianz, designed to work as powerfully internally as it will externally.”

Howatson+White, Chief Creative Officer and Founder, Ant White said, “What we love about this campaign is that it celebrates the smaller life moments where our lives are actually lived, and people choose their own future. To choose is to provoke every Australian to reconsider their insurance, but also what’s important to their everyday lives – choose to always say goodnight, take on the Australian road trip, open up to friends, or to let your home be lived in. To determine our own future is something we all control and something Allianz values.”

The Behind you for what’s ahead campaign launched on 9 May 2021, and is supported across an integrated mix of broadcast (TVC, Cinema and YouTube), digital, radio, print, and outdoor media planned and bought by Allianz’s media partner, Spark Foundry.

Credits

Client: Allianz Australia

Brand & Advertising team

Sophie Finn

Gemma Cadwallader

Rebekah Riding

Paris Beckefeld

Agency: Howatson+White  

Media Agency: Spark Foundry  

Production Company: Revolver/Will O’Rourke

Director: Dani Pearce
Managing Director/Executive Producer: Michael Ritchie

Executive Producer/Partner: Pip Smart
Producer: Sarah Nichols
Director of Photography: Ari Wegner

Post Production: Arc Edit

Executive Producer: Dan Fry

Editor: Pete Sciberras

Post Production: Heckler

Executive Producer: Bonnie Law

Colourist: Olivier Fontenay
Flame Artist: Brad Smith
IO & Grade Assist: Maud Chaupi

Music and Sound Post Production: Sonar

Composers: Jackson Milas and Antony Partos

Executive Producer: Sophie Haydon
Sound Designer: Timothy Bridge

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Allianz, howatson+white
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

B&T’s Cannes Diary: Wednesday
20/06/2025
Kyle Sandilands & Natalie Barr Feature In The Nightly’s Deep Dive On Influence
20/06/2025
City Of Melbourne Positions Melbourne As The Venture Capital With Campaign Via By All Means
20/06/2025
WPP’s Rob Reilly: AI To Return “Managers To Makers”
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?