How Brands Are Responding To Banksy’s Epic Stunt

How Brands Are Responding To Banksy’s Epic Stunt
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Anonymous artist Banksy caused an international stir this week when one of his original artworks spontaneously shredded itself after its $1.4 million sale.

Those in the art community were shocked and confused, though brands around the world are seeing the lighter side of the stunt.

Creative agency DDB Vienna was the first to use the stunt in a promotion for McDonald’s with this simplistic ad.

mcd-austria-2018

Next up was Ikea:

Screen Shot 2018-10-12 at 9.51.28 AM

JCDecaux also jumped on the badnwagon:

Check out all the ways brands are using the stunt here:

Screen Shot 2018-10-12 at 9.54.23 AM

Screen Shot 2018-10-12 at 9.57.08 AM

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