Anonymous artist Banksy caused an international stir this week when one of his original artworks spontaneously shredded itself after its $1.4 million sale.
Those in the art community were shocked and confused, though brands around the world are seeing the lighter side of the stunt.
Creative agency DDB Vienna was the first to use the stunt in a promotion for McDonald’s with this simplistic ad.
Next up was Ikea:
JCDecaux also jumped on the badnwagon:
— JCDecaux Global (@JCDecauxGlobal) October 11, 2018
Check out all the ways brands are using the stunt here:
— Perrier (@Perrier) October 9, 2018
We've heard this is all the rage now, so we'll start the bidding at €100,000… pic.twitter.com/fUOZxG64Yu
— Lidl Ireland (@lidl_ireland) October 8, 2018
— Mazu Resortwear (@MazuResortwear) October 10, 2018
— Tire Discounters (@TireDiscounters) October 9, 2018
— Kaikoo Studio (@KaikooStudio) October 10, 2018
— Lemonade (@Lemonade_Inc) October 9, 2018