Anonymous artist Banksy caused an international stir this week when one of his original artworks spontaneously shredded itself after its $1.4 million sale.

Those in the art community were shocked and confused, though brands around the world are seeing the lighter side of the stunt.

Creative agency DDB Vienna was the first to use the stunt in a promotion for McDonald’s with this simplistic ad.

Next up was Ikea:

JCDecaux also jumped on the badnwagon:

JCDecaux Norway and @FINN_no recreate Banksy’s shredded painting with 2 panels in Oslo and Lillestrøm #OOH pic.twitter.com/05PY7v88Ze

— JCDecaux Global (@JCDecauxGlobal) October 11, 2018

Check out all the ways brands are using the stunt here:

No need to break the bank for a work of art 😏 #PerrierLemon #GoForTheExtraordinaire pic.twitter.com/hCf2epASez

— Perrier (@Perrier) October 9, 2018

We've heard this is all the rage now, so we'll start the bidding at €100,000… pic.twitter.com/fUOZxG64Yu

— Lidl Ireland (@lidl_ireland) October 8, 2018

Our Junk Twilight designs are running low on stock. Get them now before they are #goinggoinggone #banksy #art #mazuresortwear #genius #wearethesea pic.twitter.com/chUgn7cfar

— Mazu Resortwear (@MazuResortwear) October 10, 2018

We fix shredded things.#tdsign #sign #Banksy pic.twitter.com/AJEkWoZYFw

— Tire Discounters (@TireDiscounters) October 9, 2018

It’s not all about money. 🖕🏼#Banksy pic.twitter.com/fIjxGk6OkP

— Kaikoo Studio (@KaikooStudio) October 10, 2018

In case your art starts self-destructing… #banksy #banksyed pic.twitter.com/ASRkn5mu2I

— Lemonade (@Lemonade_Inc) October 9, 2018