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B&T > Advertising > How Brands Are Responding To Banksy’s Epic Stunt
Advertising

How Brands Are Responding To Banksy’s Epic Stunt

Staff Writers
Published on: 12th October 2018 at 10:01 AM
Staff Writers
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Anonymous artist Banksy caused an international stir this week when one of his original artworks spontaneously shredded itself after its $1.4 million sale.

Those in the art community were shocked and confused, though brands around the world are seeing the lighter side of the stunt.

Creative agency DDB Vienna was the first to use the stunt in a promotion for McDonald’s with this simplistic ad.

mcd-austria-2018

Next up was Ikea:

Screen Shot 2018-10-12 at 9.51.28 AM

JCDecaux also jumped on the badnwagon:

JCDecaux Norway and @FINN_no recreate Banksy’s shredded painting with 2 panels in Oslo and Lillestrøm #OOH pic.twitter.com/05PY7v88Ze

— JCDecaux Global (@JCDecauxGlobal) October 11, 2018

Check out all the ways brands are using the stunt here:

No need to break the bank for a work of art 😏 #PerrierLemon #GoForTheExtraordinaire pic.twitter.com/hCf2epASez

— Perrier (@Perrier) October 9, 2018

We've heard this is all the rage now, so we'll start the bidding at €100,000… pic.twitter.com/fUOZxG64Yu

— Lidl Ireland (@lidl_ireland) October 8, 2018

Our Junk Twilight designs are running low on stock. Get them now before they are #goinggoinggone #banksy #art #mazuresortwear #genius #wearethesea pic.twitter.com/chUgn7cfar

— Mazu Resortwear (@MazuResortwear) October 10, 2018

Screen Shot 2018-10-12 at 9.54.23 AM

We fix shredded things.#tdsign #sign #Banksy pic.twitter.com/AJEkWoZYFw

— Tire Discounters (@TireDiscounters) October 9, 2018

It’s not all about money. 🖕🏼#Banksy pic.twitter.com/fIjxGk6OkP

— Kaikoo Studio (@KaikooStudio) October 10, 2018

In case your art starts self-destructing… #banksy #banksyed pic.twitter.com/ASRkn5mu2I

— Lemonade (@Lemonade_Inc) October 9, 2018

Screen Shot 2018-10-12 at 9.57.08 AM

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TAGGED: banksy, Ikea, McDonald's
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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