Do you lay awake at night, pondering the big questions like why were humans put on this Earth?, and how the f@ck do you tell your story and get people to care about your brand?
We can’t answer the first big question, but we can answer the second one at B&T and Shutterstock’s not-to-be-missed webinar Storytelling At Scale.
With a panel moderated by B&T editor David Hovenden and featuring Shutterstock creative director Flo Lau, Garnier marketing director Alexandra Shadbolt, CUB head of creative and production Jonathon Bernard, this webinar is sure to enlighten, inspire, and help you sleep at night knowing one of the two big questions have been answered (finally!)
It’s a human truth that we love to buy, but we hate to be sold to. When marketing no longer feels like marketing, and the audience doesn’t feel they’re being sold to, that’s where the magic happens. That’s where you see results.
The truth is, consumers will decide in seconds whether your message is right or on the mark, so the real challenge for marketers is how do you actually organise your message? What are your processes and practices to achieve the full potential of your story?
In this webinar, you’ll learn the importance of creating a compelling story that presents your core values in a way that creatively evokes emotion in the consumer; how to tie the story to your brand with a memorable tagline that sticks with the consumer as they move through a purchase journey; how you can connect the content in all of your channels to the brand story, ensuring consistency; and why you need to empower your brand ambassadors — your staff – to reinforce the brand equity you’ve created.
Happily ever after? Yes, when you tell a good story.
Date/Time: 14th July at 11am.
Topic: Storytelling at scale
Cost: Absolutely FREE
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