Do you lay awake at night, pondering the big questions like why were humans put on this Earth?, and how the f@ck do you tell your story and get people to care about your brand?
We can’t answer the first big question, but we can answer the second one at B&T and Shutterstock’s not-to-be-missed webinar Storytelling At Scale.
With a panel moderated by B&T editor David Hovenden and featuring Shutterstock creative director Flo Lau, Garnier marketing director Alexandra Shadbolt, CUB head of creative and production Jonathon Bernard, this webinar is sure to enlighten, inspire, and help you sleep at night knowing one of the two big questions have been answered (finally!)
It’s a human truth that we love to buy, but we hate to be sold to. When marketing no longer feels like marketing, and the audience doesn’t feel they’re being sold to, that’s where the magic happens. That’s where you see results.
The truth is, consumers will decide in seconds whether your message is right or on the mark, so the real challenge for marketers is how do you actually organise your message? What are your processes and practices to achieve the full potential of your story?
In this webinar, you’ll learn the importance of creating a compelling story that presents your core values in a way that creatively evokes emotion in the consumer; how to tie the story to your brand with a memorable tagline that sticks with the consumer as they move through a purchase journey; how you can connect the content in all of your channels to the brand story, ensuring consistency; and why you need to empower your brand ambassadors — your staff – to reinforce the brand equity you’ve created.
Happily ever after? Yes, when you tell a good story.
Date/Time: 14th July at 11am.
Topic: Storytelling at scale
Cost: Absolutely FREE
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]