Snapchat seems to be an up and comer in advertising, and in this piece from Digiday, the publication explores why it's the new tool for ad agencies. While it's US focused, time will tell whether it's a way agencies down here will use more often.
When MRY had a visit from Snapchat last week, it was the agency’s most-attended event hosted by a platform, even Facebook. It’s no secret why, either.
“It’s hard for Snapchat to have higher consideration in an office full of twentysomethings,” said David Berkowitz, CMO at MRY. “They’re all obsessed with it.”
Snapchat barely even had to bribe the the kids to show up, only serving sandwiches and offering erasers shaped like its ghost logo.
This was Snapchat’s first official visit to MRY for the time-honored ad-sales tradition of the “lunch and learn,” where the agency was shown some of the newer Snapchat ad products, including the new animated lenses and sponsored Discover channels like the one for the James Bond movie “Spectre.”
Everyone knows Snapchat has the cool factor down, but now it has to deliver more than that to win over advertisers with decidedly uncool agency pitch meetings. A year ago, the company was viewed as unfriendly to ads, but it seems to finally recognise the need to build a business that caters to Madison Avenue with more hands-on services.
Read the full article here.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]