While Google is constantly dealing with bad actors that use ads to mislead and deceive users, 2020 presented a unique challenge in the form of COVID-19 as well as the US election.
According to new data from the company, Google removed 3.1 billion bad ads in 2020, including 99 million related to COVID-19. There was also a 70 per cent increase in the number of ad accounts Google disabled for policy violations last year.
“In 2020, our policies and enforcement were put to the test as we collectively navigated a global pandemic, multiple elections around the world and the continued fight against bad actors looking for new ways to take advantage of people online,” said Google’s vice president, ads privacy & safety Scott Spencer.
When it came to dealing with the early outbreak of the COVID-19 pandemic and the subsequent spread of misinformation, Google enforced its sensitive events policy, which prevented ads that promoted false cures and stopped price-gouging on products like hand sanitizer and masks. Recently this has been extended to ads that offer fake vaccines for sale.
Google additionally started to ban all ads that monetised content about COVID-19 that contradicted the scientific consensus.
In terms of elections, Spencer explained that the enforcement of the ads policy in 2020 was an extension on previous efforts around verifying advertisers.
Google also enforced its sensitive events policy in the US after voting closed when the result of the election was unclear.
“During that time, we temporarily paused more than five million ads and blocked ads on over three billion Search queries referencing the election, the candidates or its outcome,” said Spencer.
“We made this decision to limit the potential for ads to amplify confusion in the post-election period.”
Commercial Radio Australia chief executive officer Joan Warner has advised the CRA Board that she intends to step down early next year. Warner has been at CRA, for over twenty years. The search for a replacement CEO will commence immediately with the aim of a new CEO taking up the position during the first quarter […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has launched its own multi-channel ad campaign to promote the benefits of independent media agencies to companies and marketers. The campaign will feature across radio, TV, out-of-home, digital and print channels, with partner organisations contributing more than […]
Levi Slavin, former CCO of Colenso BBDO, has been appointed Howatson+Company’s new chief creative officer following the sudden departure of Ant White in August. Slavin will join the Sydney-based agency in January. Chris Howatson (pictured below) commented: “Levi is a wonderful human being first, brilliant creative second. He is renowned for his empathy, his commitment […]
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]