Anyone that has had anything to do with a small business would know that even the smallest changes can make the biggest difference when it comes to finding new customers.
This might include referrals, reviews, discounts or other incentives and promotions.
Today, more than ever, it is important for small businesses to be thinking digital-first and looking at how their online presence is impacting customer relationships.
A good starting point is the website URL. As we know, .com or .com.au domain names are extremely common (and therefore sometimes have limited availability). There are now over 280 million web addresses registered around the globe, meaning most four-letter .com combinations are already taken.
Fortunately, localised domain names such as .sydney or .melbourne are becoming increasingly popular as a way to help small businesses – think restaurants, cafes, gyms, hairdressers or retail stores – find a name for themselves online.
.sydney and .melbourne are both examples of city domains, which are being used all around the world to help businesses stand out and target local customers.
Greater availability of names means businesses will be able to secure a short and memorable domain name, while it will also be clear to customers where the company is based.
As the .sydney and .melbourne keywords are built in to the web address, there is also a significant SEO benefit that comes with these cityTLDs, as these websites will automatically appear higher in local search results.
Sound like something that might be of use to your business? You can find out more about city domains at www.get.sydney (for a .sydney domain) or www.get.melbourne (for a .melbourne domain).
Additionally, for a limited time only you can get a hefty discount on the price of your .sydney or .melbourne domain.
