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Reading: Housing Industry Association Plays For Laughs In On-Site Safety Campaign Via The Shannon Company
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B&T > Campaigns > Housing Industry Association Plays For Laughs In On-Site Safety Campaign Via The Shannon Company
Campaigns

Housing Industry Association Plays For Laughs In On-Site Safety Campaign Via The Shannon Company

Staff Writers
Published on: 24th May 2021 at 3:27 PM
Staff Writers
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A new digital campaign from The Housing Industry Association (NSW) is using humour to change risk taking behaviour by apprentices .

Developed in conjunction with Behaviour Change specialists, The Shannon Company, the campaign features the teachings of the “Common Sensei”, a mythical master of the worksite.

TSC Creative Director, Stuart Nightingale said the approach was based on behavioural insights drawn from structured research with apprentices.

“They pretty much know how to work safely, but become over confident of their ability and consciously cut corners to do tasks faster,” he said.

“By making the content engaging we’re striving for young workers to ‘think of Common Sensei’ when they see something that’s not safe and call it out in a non-confronting yet effective way.

“Together we created the ‘Master Common Sensei’, and he appears whenever danger is near, giving young workers the wisdom of common sense and 1000 toolbox talks.”

 

 

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TAGGED: Housing Industry Association, The Shannon Company
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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