Australian medical software and information provider MedicalDirector has selected Hotwire as its PR and communications agency.
Hotwire will be required to deliver media relations, corporate profiling, thought leadership, and issues management services in the Australian market for MedicalDirector.
Robin Marchant, head of marketing at MedicalDirector, said Hotwire was appointed for its experience and expertise in the B2B health tech, technology and corporate sectors.
“What we needed in a PR partner is a company that understands and can effectively deliver the message of the importance of data and technology to healthcare,” he said.
“Hotwire stood out to us because of its exhaustive enterprise technology expertise. Data and technology is in its veins.”
Mylan Vu, country manager of Hotwire Australia, said: “The fast growth of health tech and digital health has the potential to dramatically impact and improve lives around the world.
“Whether it’s fitness wearables, health apps, mHealth services, e-health or remote diagnostic solutions, health tech is widely recognised to be the next frontier in healthcare.
“We’re delighted to have been selected by MedicalDirector to create comms campaigns that highlight not just the innovation behind the solution, but the truly life-changing impacts it can deliver.”
Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]
Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]
Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]