Australian medical software and information provider MedicalDirector has selected Hotwire as its PR and communications agency.
Hotwire will be required to deliver media relations, corporate profiling, thought leadership, and issues management services in the Australian market for MedicalDirector.
Robin Marchant, head of marketing at MedicalDirector, said Hotwire was appointed for its experience and expertise in the B2B health tech, technology and corporate sectors.
“What we needed in a PR partner is a company that understands and can effectively deliver the message of the importance of data and technology to healthcare,” he said.
“Hotwire stood out to us because of its exhaustive enterprise technology expertise. Data and technology is in its veins.”
Mylan Vu, country manager of Hotwire Australia, said: “The fast growth of health tech and digital health has the potential to dramatically impact and improve lives around the world.
“Whether it’s fitness wearables, health apps, mHealth services, e-health or remote diagnostic solutions, health tech is widely recognised to be the next frontier in healthcare.