Global PR and communications agency Hotwire PR has announced it has promoted Emma Hazan (pictured below) to the newly-created role of global head of consumer.
Hazan’s role will be to significantly grow Hotwire’s consumer business globally and drive greater awareness of its global consumer footprint and expertise.
She will be working with the consumer teams across the Hotwire offices in EMEA and the US to drive incremental new business and grow existing clients both locally and internationally.
Hazan will also provide additional senior strategic support to key accounts across Hotwire’s global offices, including HomeAway, SpareRoom, Deliveroo, Tinder, eBay and Twitter.
Hazan has been with the company for 12 years and throughout her career has spearheaded campaigns for some of the world’s biggest brands, including O2, BlackBerry, Shazam, Hotels.com, Vodafone, Google and GoPro.
Alex MacLaverty, group chief operating officer at Hotwire, said: “Emma has an incredible track record in creating and delivering award-winning consumer campaigns, and has been instrumental in bringing in some of the hottest brands in the last year, including Deliveroo in Spain, Twitter and eBay in France and Travelex, SpareRoom and HomeAway in the UK.
“We’re excited to now have her leading consumer globally as we look to increase our consumer footprint across all our markets.”
Commenting on her new role, Hazan said: “You don’t stay at an agency for 12 years unless it offers something truly special. For me, what Hotwire offers is massive opportunity, whether that is challenging our clients to break away from the norm, launching into new markets like health tech or taking on a global role.
“I’m excited to take this next opportunity and really drive our consumer proposition forward on a global scale.
“We’re already working with some amazing consumer brands in all our offices, delivering compelling campaigns that ultimately make a real difference to our clients’ business, and we have big plans afoot to do even greater things this year.”
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