Hotwire, the global communications agency, has today announced it is partnering with international development organisation, WaterAid, to support the organisation’s goal to make clean water, reliable toilets and good hygiene normal for everyone, everywhere within a generation.
The global partnership will see Hotwire help increase awareness of the charity and the issues faced by those who live without access to clean water, toilets and good hygiene and as a result, drive donations, volunteering and advocacy.
Hotwire will be working with WaterAid to develop and execute an ongoing creative campaign throughout the next year.
This will aid the charity in helping communities unlock their potential, break free from poverty and change lives for good.
The partnership was kicked off at Hotwire’s recent Bootcamp event, held in Dublin.
Here, WaterAid representatives presented their brief to the entire agency at the annual event, for which the theme this year was Unleash Your Creativity.
Hotwire brought together over 280 of the finest creative minds from over 20 countries to work with the charity and allowed the Hotwire workforce to truly immerse themselves in the work of WaterAid.
Founded in 1981, WaterAid works across 28 countries, providing communities in the developing world with clean water, decent toilets and good hygiene.
In the last year alone, WaterAid has made huge progress, providing 1,357,000 people with clean water, however, there is work to be done, with 785 million more still living without clean water and 2 billion who don’t have a toilet – the basic needed to live healthy lives.
Hotwire global CEO, Barbara Bates commented: “WaterAid is one of the most respected charities on the planet and the work it does to provide water and sanitary conditions to those in need, is literally life changing.
“It’s because of this, we’re both determined and excited to support the charity and use the skills we hone on a day-to-day basis to give something back.
“Our team thrives on telling great stories that make connections and drive impact.
“WaterAid has an abundance of amazing stories to tell and we’re very proud to be partnering with Fiona and her team to make sure the world hears them.”
WaterAid global head of media, Fiona Callister said: “We’re delighted to be working with Hotwire to help raise global awareness of the crisis we are trying to fix, the work we do and how the public can support us.
“It’s been wonderful to have an organisation, such as Hotwire, reach out to us and offer support – so taking them up on the offer was a no brainer.
“With 280 highly skilled Hotwire brains on one brief, we’re more than confident the campaign will yield amazing results.”
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs. Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade. “There’s not too many small family rural based ice […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]