Hotwire Appoints New MD And Content Director

Hotwire Appoints New MD And Content Director
SHARE
THIS



Hotwire, the global communications agency, is reinforcing its local leadership team, with the appointment of Jaime Nelson (feature image) as Managing Director of the Sydney office, as well as Rochelle Ritchie (below), as Content Director.

In her new role, and leveraging her extensive experience across the marketing spectrum, Nelson will be in charge of accelerating Hotwire Australia’s transformation into a fully integrated communications agency.

Looking to the future, Nelson said, “We are dedicated to transforming our agency into a hub of marketing services that our partners can activate based on their changing needs.”

“Traditionally, Hotwire has been known for owning the tech PR space. As our team has expanded, so has our service offering, in order to align with market needs. We’re now servicing clients in brand strategy, social media strategy and performance, as well as content production and design, and media relations. The objective is to evolve into a tech-focused brand consultancy capable of addressing both traditional tech players, and fast-growing tech verticals such as HealthTech and FinTech. I’m confident we can continue this transformation thanks to our growing multi-skilled team.”

Formerly Managing Director of sister-agency, Precinct, Nelson joined Hotwire Australia in July last year as Managing Director for Strategy and Marketing Services upon the merger of the two agencies. She brings more than 20 years of experience in marketing, spanning multiple industry sectors, both in Australia and overseas, working with brands such as Optus, Telstra, CBA, Microsoft, Symantec, Samsung, IBM and Coca-Cola. Her experience includes numerous management and production roles, across different communications disciplines, including advertising, stakeholder communications, brand & design, live events, and content production.

Hotwire Australia also announces the appointment of Rochelle Ritchie as Content Director.

Ritchie joins the team with over 7 years of experience in digital marketing and content, with a deep specialisation in social media strategy and performance, as well as content production. She has worked with brands such as GSK, Multiple Sclerosis Ltd, and Schneider Electric.

Nelson said, “We’re excited to have Rochelle on board! Her extensive experience in digital marketing is the perfect addition to expand our offering. This will help fast track our vision to be a one-stop-shop for marketing services.”

Ritchie adds, “I believe the future is integrated. Hotwire seems to be adding the right ingredients to evolve with a changing landscape, while maintaining the expertise in tech PR. I’m excited to join the team, and be part of the future at Hotwire.”

 

 

 

Please login with linkedin to comment

Hotwire

Latest News

“Food Is A Way Of Answering Emotional Questions In Ourselves”: The Masterchef Judges On Season 13
  • Media

“Food Is A Way Of Answering Emotional Questions In Ourselves”: The Masterchef Judges On Season 13

As Master Chef prepares to launch back onto screens on Monday 19th April, B&T had the opportunity to speak to the show’s hosts, food critic Melissa Leong and chefs Jock Zonfrillo and Andy Allan, who won the show’s fourth season. The three judges first appeared on last year’s Masterchef: Back To Win, which saw returning contestants […]

by B&T Magazine

B&T Magazine
Which 50? Has The Datafication Of Advertising Finally Killed Off Adland’s Favourite Slogan?
  • Partner Content
  • Technology

Which 50? Has The Datafication Of Advertising Finally Killed Off Adland’s Favourite Slogan?

Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]

Partner Content

by B&T Magazine

B&T Magazine
Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]