The Australian Federal Police (AFP) has debuted a new podcast series taking listeners deep behind the scenes of some of the country’s most involved investigations, in order to reach a new generation of recruits and continue their ‘A Step Ahead’ positioning.
Host/Havas created the six-part Crime Interrupted series in partnership with the AFP and leading Australian podcast, Casefile.
Crime Interrupted opens the vault on some of the AFP’s most complex investigations, including interviews with the officers responsible for cracking the cases and some insight into the techniques used to unravel the crimes.
Host/Havas developed the series as an alternative to creating stock standard police recruitment ads to engage the next generation of officers for the AFP, with a focus on women, people from diverse backgrounds, and First Nations people.
The podcast is supported by a 30-second trailer for the first episode, created in partnership with the Emmy Award-winning director of the True Detective main title sequence, Patrick Clair.
“When it came to recruiting for the AFP, we didn’t need to hyperbolise or dramatise,” said Host/Havas ECD Jon Austin.
“The most compelling reasons were obvious with every case story we heard from their officers. They were smart, hard-hitting and, at times, confronting – and they all showed exactly why we need the AFP (and the next generation of recruits) to be a step ahead.”
“What a privilege to be able to work not just with the officers behind these stories, but with the likes of Casefile and Patrick to bring them to life so powerfully.”
Marina Simoncini, manager culture and communications branch at the Australian Federal Police added, “Just as the series explores the tactics and diverse techniques our officers use in their investigations, our podcast series created with Host/Havas takes an unexpected approach to recruitment.
“The six hours of content will not only intrigue and entertain, but it will show potential recruits—people who may not have previously considered a career with the AFP—what they can expect.
“In 2020/21 the AFP interrupted 411 major criminal operations, including crimes associated with terrorism, drug trafficking and child exploitation.
“We have more than 200 roles across the AFP, in Australia and across the globe. As we’ve showed through the podcast, we need people from all kinds of backgrounds with all kinds of skills to help keep us a step ahead.”
The podcast series launched on 4 February.
Host/Havas was appointed to work with the Australian Federal Police (AFP) in 2021 to relaunch the brand and position it to recruit the next generation of officers.
Crime Interrupted builds on earlier Host/Havas work for the AFP, including the launch of a new recruitment website last year.
CREDITS
Client: Australian Federal Police
Agency: Host/Havas
Podcast creator: Casefile Film Production: Sedona
Producer: Kim Wildenburg
Director: Patrick Clair
Audio: Sonar
Music: Mike Migas / Casefile
