Social media management platform Hootsuite has announced an integration with Microsoft Dynamics CRM, Microsoft SharePoint, and Microsoft Yammer into the Hootsuite platform.

The collaboration will enable enterprise organisations to utilise social content in meaningful ways across the organisation, whether it’s for social marketing, social selling, social customer support, or internal collaboration.

“At Microsoft, we’re committed to providing the best-in-class platforms and productivity services. We know that when businesses have access to products like Hootsuite and Microsoft, they can do amazing things. This in turn has the potential to empower change, and create a wave of innovation and growth,” said Janet Kennedy, president of Microsoft Canada Inc.

In today’s connected world, enterprises understand the importance of listening to and engaging with customers on social media in an authentic manner. Social channels help enterprises provide timely and efficient customer support, identify and pursue sales opportunities, and deliver compelling brand and marketing content.

The Hootsuite integration with Microsoft Dynamics CRM will allow enterprises to integrate social interactions into the entire customer journey. From the Hootsuite dashboard, users can identify and create leads, opportunities, or cases and input them directly into Microsoft Dynamics CRM Online. Companies can also add social data to the customer record within Microsoft Dynamics CRM to provide a more holistic view of each customer.