“Honk More, Wait More!” Mumbai Police Unveils Hilarious Road Safety Campaign

“Honk More, Wait More!” Mumbai Police Unveils Hilarious Road Safety Campaign

With a population fast approaching 19 million, you’d expect the Indian city of Mumbai to have a few problems with its traffic congestion.

Alongside the predictable traffic jams and air pollution, apparently one of the bigger problems facing local authorities is motorists frantically honking at traffic lights as they wait for the red to change.

Enter a new campaign to curb the incessant tooting called #honkresponsibly.

An initiative of the Mumbai Police and creative agency FCB Interface, the wonderfully clever campaign sees a set of traffic lights hooked-up to a sound monitoring device.

If the rampant honking goes over 85 decibels then the wait time at the lights restarts. Much to waiting motorists’ abject horror.

The video, called ‘The Punishing Signal’, was posted on Twitter last Friday and has received over 84,500 views and more than 10,500 likes so far on Twitter.

For public service announcements, this is definitely one of the best ones for a while. Check out the chaos below:

 

 

 

 




Please login with linkedin to comment

Ad campaigns Mumbai Police

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]