With a population fast approaching 19 million, you’d expect the Indian city of Mumbai to have a few problems with its traffic congestion.
Alongside the predictable traffic jams and air pollution, apparently one of the bigger problems facing local authorities is motorists frantically honking at traffic lights as they wait for the red to change.
Enter a new campaign to curb the incessant tooting called #honkresponsibly.
An initiative of the Mumbai Police and creative agency FCB Interface, the wonderfully clever campaign sees a set of traffic lights hooked-up to a sound monitoring device.
If the rampant honking goes over 85 decibels then the wait time at the lights restarts. Much to waiting motorists’ abject horror.
The video, called ‘The Punishing Signal’, was posted on Twitter last Friday and has received over 84,500 views and more than 10,500 likes so far on Twitter.
For public service announcements, this is definitely one of the best ones for a while. Check out the chaos below: