Honda Civic Driver Leads Double Life In Interactive Campaign

Honda Civic Driver Leads Double Life In Interactive Campaign

Honda and Wieden+Kennedy London have created an interactive campaign for the Honda Civic that shows the double life of a Civic driver.

The brilliantly executed clip titled The Other Side allows the viewer to switch between an every day and a more sinister story line simply by pressing the R key while watching. The two versions are synced and by letting the R key go, the other story resumes. Check it out below.

Hat tip: Digital Synopsis




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