Honda Australia has been named the official partner of the 2024/25 a Day on the Green concert series.
Honda Australia’s partnership with A Day on the Green cements the company’s brand positioning of ‘the power of dreams’ the iconic event series is a dream for music lovers everywhere.
Established as a celebration of good music, food, and wine, A Day on the Green has emerged as one of Australia’s premier outdoor concert events, delivering unique entertainment experiences in regional locations across Australia.
The series will kick off on Saturday, 2 November, in the Barossa Valley in South Australia with a performance from the British band Take That. Other global and local acts to take part in this year’s series include Missy Higgins, The Teskey Brothers, Leon Bridges, and The Script across regional areas of Australia, including Bowral (NSW), Hunter Valley (NSW), Geelong (VIC), Mount Cotton (QLD), and Burswood Park (WA).
As part of the partnership, Honda customers and friends across Australia this summer season will receive exclusive access to backstage experiences, VIP hospitality, and prize activations.
“At Honda, we are all about the power of dreams. We have a history of 76 years of incredible technology and innovation. Our partnership with the iconic A Day on the Green enables us to share some of these iconic innovations with people across Australia,” said Eva Barrett, general manager – of brand, marketing and customer experience at Honda Australia.
“We’re excited to welcome Honda as an official partner of a day on the green. Many years ago, a day on the green was just a dream and through tenacity and determination we made it a reality for music lovers everywhere. We are excited to partner with Honda whose ethos is all about the power of dreams,” said Michael Newton, director, Roundhouse Entertainment.