Out-Of-Home Takes Another Slice Of The Revenue Pie

Out-Of-Home Takes Another Slice Of The Revenue Pie

The Out-of-Home industry has wrapped up the first quarter of 2016 posting an increase of 18.2 per cent on net revenue year-on-year with $177.1 million, up from $149.8 million* for the first quarter in 2015.

This success follows on from the all-time high revenue growth at the end of 2015, when revenue increased by 17.0 per cent over 2014.

Monthly results have continued to surpass expectations with the industry posting an increase of 13.4 per cent for January and 20.7 per cent for February year-on-year.

March figures show an increase of 19.6 per cent year-on-year, with net revenue of $70.1 million.

These increases continue to reflect across all formats: billboards, street furniture, retail/lifestyle/other and transport. Digital revenue is sitting at 35.6 per cent of total net revenue year-to-date, which is an increase over the recorded 20.2 per cent for the same period last year.

“It’s evident that advertisers, big and small, are looking for a media channel that can build awareness, drive desire, trial and transaction, all while complementing other media channels, especially in this changing media landscape. Outdoor is equipped to meet these needs and the results of our first quarter in 2016 reflect this,” said Charmaine Moldrich, CEO of the Outdoor Media Association.

“OOH can connect advertisers with their audiences anywhere, anytime, whether via
a traditional outdoor poster, a digital screen or the merging of the two through the Internet of Things – or IoT. Location is the new currency of marketing and this is OOH’s key driver,” Moldrich continued.

Category figures first quarter 2016

· Roadside Billboards (over and under 25 square metres)$65.6 million
· Roadside Other (street furniture, taxis, bus/tram externals, small format)$54.6 million

 

· Transport (including airports)$31.5 million
· Retail, Lifestyle and Other^$25.3 million

 

Category figures first quarter 2015

· Roadside Billboards (over and under 25 square metres)$53.7 million
· Roadside Other (street furniture, taxis, bus/tram externals, small format)$47.4 million

 

· Transport (including airports)$28.7 million
· Retail, Lifestyle and Other^$20.1 million

 

* Figures have been adjusted from previously reported 2015 revenue to reflect changes in OMA membership, allowing direct comparisons in revenue year-on-year.
^This rapidly growing category reports shopping centre panels, as well as all place-based digital inventory including office media – covering inventory in lifts and office buildings, cafe panels, and digital screens in doctors surgeries and medical centres.
**Figures may not add to total due to rounding.




Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]