The Out-of-Home (OOH) industry today reported a net revenue of $62.0 million for the month of August, an increase of 20.0 per cent from the same month last year, which posted a net revenue of $51.6 million.
Year-to-date revenue has increased by 18.2 per cent, tracking at $480.4 million, up from $406.3 million for the same time last year. Digital Out-of-Home revenue makes up 38.5 per cent of total revenue, up from 24.6 per cent for the same period last year.
Check out the category figures from August 2016:
| · Roadside Billboards (over and under 25 square metres) | $23.4 million |
| · Roadside Other (street furniture, taxis, bus/tram externals, small format) |
$18.3 million
|
| · Transport (including airports) | $11.0 million |
| · Retail, Lifestyle and Other^ | $9.3 million |
