Iconic Aussie car brand Holden has launched a campaign to promote its all-new Commodore model via The Monkeys.
The campaign proves that the new model is purpose built for our roads and is worthy of the Commodore name. It also reminds Australians that Commodore drivers are – and always have been – sure of themselves.
Directed by Stephen Carroll at Revolver, the brand film aims to run over any outdated perceptions around the car model and the Holden brand.
The campaign will feature across broadcast, print, out-of-home, digital, and on Holden’s owned social channels.
Mark Harland, executive marketing director at Holden, said: “We’’ve got confidence that the all new Commodore range will deliver for Australian families, and we’re excited our new campaign ‘For Sure’ brings that to life.”
Justin Drape, co-founder and group chief creative officer at The Monkeys, said: “The future of Holden and Commodore is something we’re proud to be a part of.
“Commodore is one of Australia’s most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design.”
CREDITS
Client: Holden
Executing marketing director: Mark Harland
Marketing communications and digital general manager: Natalie Davey
Brand communications managers: Josh Cunningham and Bridget McMillan
Brand communications coordinator: Tom Richards
Creative agency: The Monkeys
Co-founder and group chief creative officer: Justin Drape
CEO and co-founder: Mark Green
Managing director: Matt Michael
Creative director: Ben Sampson
Art director: Daniel Bolton
Copywriter: Barnaby Packham
Head of planning: Michael Hogg
Digital planner: Tim Smith
Head of production: Thea Carone
Senior producer: Penny Brown
Print producer: Ali Dent
Group content director: Lee Lowndes
Senior content director: Ciaran Miller-Stubbs
Content directors: Louise Rutherford and Veronique Proulx
Content executives: Pascale Greenberg and Tash Strachan
Production: Revolver / Will O’Rourke
Director: Stephen Carroll
Managing director and executive producer: Michael Ritchie
Executive producer: Pip Smart
Producer: Alex Kember
Director of photography: Jeremy Rouse
Post-production: The Editors
Executive producer: Nicoletta Rousianos
Senior producer: Daniel Fry
Editor: Bernard Garry
Colourist: Edel Rafferty
Online: Stu Cadzow
Sound: Song Zu
Executive producer: Katrina Aquila
Producer: Meg Drummond
Music supervisor: Ramesh Sathiah
Composer: Adrian Sergovich
Sound design: Simon Kane
