Iconic Aussie car brand Holden has launched a campaign to promote its all-new Commodore model via The Monkeys.

The campaign proves that the new model is purpose built for our roads and is worthy of the Commodore name. It also reminds Australians that Commodore drivers are – and always have been – sure of themselves.

Directed by Stephen Carroll at Revolver, the brand film aims to run over any outdated perceptions around the car model and the Holden brand.

The campaign will feature across broadcast, print, out-of-home, digital, and on Holden’s owned social channels.

Mark Harland, executive marketing director at Holden, said: “We’’ve got confidence that the all new Commodore range will deliver for Australian families, and we’re excited our new campaign ‘For Sure’ brings that to life.”

Justin Drape, co-founder and group chief creative officer at The Monkeys, said: “The future of Holden and Commodore is something we’re proud to be a part of.

“Commodore is one of Australia’s most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design.”

CREDITS

Client: Holden

Executing marketing director: Mark Harland

Marketing communications and digital general manager: Natalie Davey

Brand communications managers: Josh Cunningham and Bridget McMillan

Brand communications coordinator: Tom Richards

Creative agency: The Monkeys

Co-founder and group chief creative officer: Justin Drape

CEO and co-founder: Mark Green

Managing director: Matt Michael

Creative director: Ben Sampson

Art director: Daniel Bolton

Copywriter: Barnaby Packham

Head of planning: Michael Hogg

Digital planner: Tim Smith

Head of production: Thea Carone

Senior producer: Penny Brown

Print producer: Ali Dent

Group content director: Lee Lowndes

Senior content director: Ciaran Miller-Stubbs

Content directors: Louise Rutherford and Veronique Proulx

Content executives: Pascale Greenberg and Tash Strachan

Production: Revolver / Will O’Rourke

Director: Stephen Carroll

Managing director and executive producer: Michael Ritchie

Executive producer: Pip Smart

Producer: Alex Kember

Director of photography: Jeremy Rouse

Post-production: The Editors

Executive producer: Nicoletta Rousianos

Senior producer: Daniel Fry

Editor: Bernard Garry

Colourist: Edel Rafferty

Online: Stu Cadzow

Sound: Song Zu

Executive producer: Katrina Aquila

Producer: Meg Drummond

Music supervisor: Ramesh Sathiah

Composer: Adrian Sergovich

Sound design: Simon Kane