B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
AdvertisingCampaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Staff Writers
Published on: 12th November 2018 at 3:06 PM
Staff Writers
Share
2 Min Read
SHARE

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive. 

The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.”

https://www.youtube.com/watch?v=_EpQx0w6uBM&list=PLiBOFFhORqnlFcDHe6I_o4FvyDMiMdyMA

Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – rounded out a comprehensive range of SUVs for Holden, which also includes the Trax, the Commodore Tourer and the Trailblazer. 

“For many years, the Holden brand was synonymous with family sedans. But now SUV’s are the biggest and fastest growing segment in the industry,” saidAquilina. “Holden sources SUVs from the world’s leading truck and SUV company, General Motors, and the Acadia is a great example.

“The Acadia has all the swagger and impact you associate with making a red-carpet Hollywood arrival. And our new Holden Acadia. Arrive. campaign picks up on this theme well, while also making it both fun and relevant to Australian families.

 “Pre-order interest in Acadia has been really strong. Acadia’s bold looks are combined with the latest infotainment and safety technology, a premium and versatile interior, and powerful and agile driving performance fine-tuned by Holden’s local engineers,” said Aquilina. 

“This campaign is another example of Holden changing its style of communication. The Holden Acadia. Arrive. campaign highlights the vehicle’s strengths, while also including the sense of fun and humour that has been part of Holden’s DNA forever. 

“We believe this campaign and the vehicle will resonate strongly with customers as we continue to evolve the Holden brand and talk about our SUV credentials with Australians,” he said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ad campaigns, AJF Partnership, holden
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?