Holden Pips Adultery Site For Most Complained About Ad Of 2015

Holden Pips Adultery Site For Most Complained About Ad Of 2015

Don’t piss off the grey nomads appears to be the current mantra in Aussie advertising after a Holden ad that decried “bloody caravaners” came in top of the Advertising Standard Board’s most complained about ads for 2015.

The Holden ad scored 161 complaints to the ABS ranging from unsafe driving to foul language. However, the complaints were later dismissed.

Interestingly, the Holden spot even beat adult adulterer website Ashley Madison whose TVC featured married men singing about the joys of affairs and received 138 complaints. The resulting complaints saw the ad banned.

Stan came in third for the most complained about ad after the spot’s star, Aussie actress/comic Rebel Wilson, described a cat as her “big pussy”. The ad got 66 complaints, all of which were overturned by the ABS.

https://www.youtube.com/watch?v=IoKTPyzk7-0

The fourth most complained about ad was for Fantastic Snacks and generated 63 complaints, all of which were dismissed. Fifth was Lynx for its ad that featured two men kissing.

While The Monkey’s TVC for Bingle Car Insurance that features a CGI-generated chimp parachuting garnered 41 complaints for animal cruelty. All of which were dismissed.

Campaigns for the new Poltergeist film, the Body shop, another for Ashley Maddison and Victorian Hearing’s “hearing aids are ugly” rounded out the top 10 of most complained about creatives.

Article Lead - narrow996478924ghaqxdimage.related.articleLeadNarrow.353x0.gha024.png1432709217012.jpg-300x0

 




Please login with linkedin to comment

#mymsvictory Advertising Standards Bureau

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]