Don’t piss off the grey nomads appears to be the current mantra in Aussie advertising after a Holden ad that decried “bloody caravaners” came in top of the Advertising Standard Board’s most complained about ads for 2015.
The Holden ad scored 161 complaints to the ABS ranging from unsafe driving to foul language. However, the complaints were later dismissed.
Interestingly, the Holden spot even beat adult adulterer website Ashley Madison whose TVC featured married men singing about the joys of affairs and received 138 complaints. The resulting complaints saw the ad banned.
Stan came in third for the most complained about ad after the spot’s star, Aussie actress/comic Rebel Wilson, described a cat as her “big pussy”. The ad got 66 complaints, all of which were overturned by the ABS.
The fourth most complained about ad was for Fantastic Snacks and generated 63 complaints, all of which were dismissed. Fifth was Lynx for its ad that featured two men kissing.
While The Monkey’s TVC for Bingle Car Insurance that features a CGI-generated chimp parachuting garnered 41 complaints for animal cruelty. All of which were dismissed.
Campaigns for the new Poltergeist film, the Body shop, another for Ashley Maddison and Victorian Hearing’s “hearing aids are ugly” rounded out the top 10 of most complained about creatives.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]