Don’t piss off the grey nomads appears to be the current mantra in Aussie advertising after a Holden ad that decried “bloody caravaners” came in top of the Advertising Standard Board’s most complained about ads for 2015.
The Holden ad scored 161 complaints to the ABS ranging from unsafe driving to foul language. However, the complaints were later dismissed.
Interestingly, the Holden spot even beat adult adulterer website Ashley Madison whose TVC featured married men singing about the joys of affairs and received 138 complaints. The resulting complaints saw the ad banned.
Stan came in third for the most complained about ad after the spot’s star, Aussie actress/comic Rebel Wilson, described a cat as her “big pussy”. The ad got 66 complaints, all of which were overturned by the ABS.
The fourth most complained about ad was for Fantastic Snacks and generated 63 complaints, all of which were dismissed. Fifth was Lynx for its ad that featured two men kissing.
While The Monkey’s TVC for Bingle Car Insurance that features a CGI-generated chimp parachuting garnered 41 complaints for animal cruelty. All of which were dismissed.
Campaigns for the new Poltergeist film, the Body shop, another for Ashley Maddison and Victorian Hearing’s “hearing aids are ugly” rounded out the top 10 of most complained about creatives.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]