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Reading: H&M Launches Free 24-Hour Suit Hire For Men With Job Interviews
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B&T > Marketing > H&M Launches Free 24-Hour Suit Hire For Men With Job Interviews
Marketing

H&M Launches Free 24-Hour Suit Hire For Men With Job Interviews

Staff Writers
Published on: 22nd April 2021 at 12:17 PM
Staff Writers
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Fashion retailer H&M has launched the ONE/SECOND/SUIT initiative, which allows customers to book a full outfit – a navy suit and tie, white shirt and red handkerchief – for free over a 24 hour period.

The aim of the initiative is to support young men when they are attending job interviews by boosting their confidence. The suit hire process is completely free. You can register online, and the suit will be delivered to your house.

After the 24 hours is done, the suit should then be returned to an H&M store, where they will dry clean it.

On the H&M website, they have listed a number of confidence-boosting job interviews tips, including: “Be early. Give yourself the time you need to arrive calm, collected and at your best” and “Have an opinion. No one’s expecting you to have all the answers. But they will want to know what you think about the job, the company and the industry.”

https://twitter.com/bookofzu/status/1381326072713777152?s=20

The campaign was developed by Uncommon Creative Studio in London.

It has already rolled out in the UK, and will launch in the US in May, though there is no word as to whether it will be released in other markets too.

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TAGGED: H&M, uncommon creative studio
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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