Hit Network’s Content Boss Slams Speculation On Em Rusciano’s Radio Future

Hit Network’s Content Boss Slams Speculation On Em Rusciano’s Radio Future
SHARE
THIS



The head of content at Southern Cross Austereo’s Hit Network has rubbished talk about plans for 2Day FM brekkie host Em Rusciano to be dumped from the station.

Speaking to Fairfax, Gemma Fordham labelled reports about Rusciano being on the chopping block as “utterly ridiculous”.

“She’s under contract with us. There are no plans for her to leave the show in the winter ratings break,” she said.

Gemma Fordham

Gemma Fordham

The controversy all started when Rusciano accused 2Day FM’s executives of “injecting two people” into “my show”, and admitted she was heading towards “some sort of implosion in the next six months” on Will Anderson’s podcast, Wilosophy, last month.

Soon after Rusciano’s comments, media outlets reported that a number of 2Day FM staff were quitting due to a poor work environment, with some declining to work alongside Rusciano.

Furthermore, Rusciano and co-host Ed Kavalee were reportedly called into a meeting with Fordham following speculation of tensions between the two, while B&T was informed by an industry insider that Ash London had already been lined up to replace the fiery brekkie host.

Fordham told Fairfax that while Rusciano’s comments on Anderson’s podcast weren’t the smartest, the 2Day FM brekkie show was going just fine.

The Hit Network exec’s comments came after the latest radio ratings survey, which saw Rusciano and co. lift the Sydney show’s market share by 0.5 per cent compared to the previous survey. This is on the back of two straight surveys of growth, not to mention.

Please login with linkedin to comment

2Day FM Em Rusciano Gemma Fordham Hit Network

Latest News

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]