The head of content at Southern Cross Austereo’s Hit Network has rubbished talk about plans for 2Day FM brekkie host Em Rusciano to be dumped from the station.
Speaking to Fairfax, Gemma Fordham labelled reports about Rusciano being on the chopping block as “utterly ridiculous”.
“She’s under contract with us. There are no plans for her to leave the show in the winter ratings break,” she said.
The controversy all started when Rusciano accused 2Day FM’s executives of “injecting two people” into “my show”, and admitted she was heading towards “some sort of implosion in the next six months” on Will Anderson’s podcast, Wilosophy, last month.
Soon after Rusciano’s comments, media outlets reported that a number of 2Day FM staff were quitting due to a poor work environment, with some declining to work alongside Rusciano.
Furthermore, Rusciano and co-host Ed Kavalee were reportedly called into a meeting with Fordham following speculation of tensions between the two, while B&T was informed by an industry insider that Ash London had already been lined up to replace the fiery brekkie host.
Fordham told Fairfax that while Rusciano’s comments on Anderson’s podcast weren’t the smartest, the 2Day FM brekkie show was going just fine.
The Hit Network exec’s comments came after the latest radio ratings survey, which saw Rusciano and co. lift the Sydney show’s market share by 0.5 per cent compared to the previous survey. This is on the back of two straight surveys of growth, not to mention.
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]